In partnership with TIP Medical Communications, Defero is in the process of completing a multi-faceted mobile application project for a major pharmaceutical company. The application, developed in three different versions to service an audience of physicians using iPhone, Blackberry and Android operating systems, will extend the pharmaceutical company’s brand while providing convenience to physicians and their peers by allowing them to more effectively gather and store information.

Posted by jmarzolph / August 2010

Defero would like to extend a warm greeting to its newest official team member, Michelle Reyes.  Michelle started out as our graphic design intern, but when her internship reached an end, we couldn’t let her go! Michelle brings tremendous artistic talent to our design team, and we are excited to have her aboard!

Posted by jmarzolph / August 2010

The marketing team is excited to have John Marzolph aboard as our newest Marketing Services Intern.  John is a recent marketing graduate from the W.P. Carey School of Business at Arizona State University, and brings a dynamic skill-set and phenomenal drive to Defero. We are thrilled to have him join our team!

Posted by jmarzolph / August 2010

Pathlight Investors is an independent, Phoenix-based investment advisory firm specializing in idea-driven investment solutions for their clients.  Pathlight and Defero partnered to develop a new CMS-based website to serve as the backbone of Pathlight’s ongoing marketing efforts.  The New site includes an easy-to-administer CMS, a feature-rich commentary section, as well as a number of other user-friendly features which enhance Pathlight’s online brand.

Posted by jmarzolph / August 2010

In an effort to better serve its many customers, both domestic and abroad, Cadillac Jack has tapped Defero to construct a dynamic customer portal capable of serving variable content based upon multiple user parameters. Entering their third year as partners, this is just the latest in a long line of marketing, advertising and communication initiatives the two companies have partnered on. Launching this summer, Cadillac Jack’s newest online innovation is sure to please both clients and staff alike.

Posted by Angelica Kenrick / July 2010

Defero is proud to announce a strategic partnership with TIP Medical Communications. Focusing on the healthcare and medical fields, Defero and TIP Medical have worked together on several large projects thus far including mobile app development and webcasting. Defero is excited about this new partnership and looking forward to continuing our work with TIP Medical!

Posted by Angelica Kenrick / June 2010

The National Kidney Foundation of Arizona, formerly known as the Arizona Kidney Foundation, has tapped Defero to be their agency of record to perform both digital and traditional marketing efforts including: site management and maintenance, social media optimization and management, mobile services, campaign strategy, search engine marketing, public relations and much more. Defero’s partnership with NKFAZ began as a digital provider and now has grown to full agency services. Defero is excited about this change for NKFAZ and the continued involvement we will have with the organization!

Posted by Angelica Kenrick / June 2010

Defero is proud to announce another great run at the AMA Spectrum Awards this year. Defero received five awards for work entered in such categories as Email Marketing, Event Integrated Marketing Campaign, Social Media, Mobile Marketing, and Annual Report/Catalog. In addition to these five awards, Defero was also named Best of Show for the second year in a row! Congratulations to everyone on the team, and we’re looking forward to another great year!

Posted by Angelica Kenrick / May 2010

Defero sponsored and attended Our Mother of Sorrows’ Tucson-based golf event to support exceptional local students who were competing in the Science Olympiad held at the University of Illinois. The 15 member team competed in 46 different events against 120 teams from around the nation. Defero helped raise $7,000 for the participants in addition to donating all services including building online registration and email deployments to support the event.

Posted by Angelica Kenrick / May 2010

This year’s Most Def Associate of 2009 Award goes to Scott Patten! Scott started with Defero as an intern just over two years ago, and has grown to contribute invaluable work to every project he’s touched. As Defero’s key Solutions Architect, Scott’s unbelievable work ethic helps the Defero team deliver big results. A big thank you and congratulations to Scott Patten!

Posted by csabbatini / April 2010

MarTech Radio had the privilege last week of interviewing the Director of Marketing and Communications at Phoenix Children’s Hospital, Debra Stevens. In her role as Director, Stevens leads many of the Hospital’s communication channels, including brand management, advertising, public relations, physician relations, and the Hospital’s Web presence. She demonstrates a knowledge and passion about her work that makes the interview both informative and exciting. Be sure to tune in at http://martechradio.com/ to check this MarTech Radio out!

Posted by csabbatini / April 2010

COO Andy Parnell joined a panel of valley leaders earlier last week at the Phoenix AMA Monthly Luncheon. Speaking on the topic of ROI and finding the right balance, Andy shared some Defero best practices pertaining to measurement metrics within the digital space.

On Saturday, Defero took a company trip to catch the Phoenix Coyotes in action. We had a fantastic time at the game, and were able to enjoy it in the company of friends Ed Brice of Lumension and Anna Brice of Pinnacle Marketing. Thanks for a great time guys!

Over in Reno, Nevada, Defero President Mickey Lucas and his wife Tonette Lucas represented Defero at the annual Big Brothers, Big Sisters Gala dinner at the Grand Sierra Resort. Defero remains committed to supporting our communities, and enjoys showing its support at events that benefit charitable organizations.

Posted by csabbatini / April 2010

Keeping things exciting over at our MarTech Radio this week was Phoenix Suns VP of Digital, Jeramie McPeek. Now in his 18th season with the team, McPeek shares his wisdom as leader of the Suns’ digital and social media efforts, and offers thoughts on the current landscape of social media and what we might expect in the future of digital. If you haven’t caught a MarTech Radio interview yet, this is a fantastic one to check out!

Posted by csabbatini / March 2010

This past weekend, Defero headed out of the office and onto the green for an incredible showing at the Waste Management Phoenix Open. In addition to enjoying the game, Defero had the pleasure of hosting clients and friends from companies Right Guard, Henkel, Arizona Kidney Foundation, GameTech International, Marsh Insurance, Admire Plastic Surgery, SAIC, Streets of New York, Lumension, and Alliance Bank. Thanks for a great time, guys!

Of course, we can’t forget to send out a big congrats to Hunter Mahan, the WM Phoenix Open champion. What an awesome weekend!

Posted by csabbatini / March 2010

We’ve got new talent! Please join us in welcoming two new members to the Defero Team- Michelle Reyes and Natalie Grimberg.

Michele is our new Web Design Intern, and a Defero-proclaimed social media guru. She is a soon-to-be advertising graduate from the Art Institute of Phoenix, and will be putting those skills to work as she helps the Creative team with her design experience and expertise.

Natalie is joining the team as another Marketing Services Intern and proud Sun Devil senior. She will be graduating from Arizona State University in May with a degree in Marketing, while grabbing a Certificate in International Business along the way.

We are excited to have them both join the team, and look forward to all the talent they bring. Welcome, Michelle and Natalie!

Posted by csabbatini / February 2010

In partnership with our friends at B&P advertising in Las Vegas, Defero is proud to announce the launch of Bernstein & Associates’ new Web portal. The Web site, created in conjunction with Nevada’s leading personal injury lawyers, boasts several progressive features, some of which include custom lead generation tools, live chat, an intranet with multiple document exchange tools, a custom blog, and tools for internal, partner and media communication. The site was developed to support Bernstein & Associates’ multiple online and offline marketing initiatives, including the mobile marketing campaign that Defero is currently executing.

Posted by csabbatini / February 2010

On February 4th, Defero had two of its very own, Mike Rodgers and Scott Patten, speaking at the AAF Phoenix Luncheon. Mike and Scott spoke on the topic “Guerilla Marketing Unmasked: Member Agencies Reveal Strategies that WORK” and offered some tips on the methods that have led us to some of our greatest work, including Cold Stone’s iMix Campaign. Defero was glad to be a part of this event, and excited for the opportunity to share some information!

Posted by csabbatini / February 2010

This week, Defero was able to attend the Winter 2010 Las Vegas Market hosted at client World Market Center Las Vegas’ beautiful campus. This premiere home furnishings trade show event had quite a turnout and many exciting events, including a Kickoff to Bedding event with Archie Manning!

Defero CEO Eric Brandt, Football Legend Archie Manning, Defero President Mickey Lucas

This year was also the introduction of a new show, INSPIREDESIGN, which Defero got a chance to check out. Congratulations to World Market Center Las Vegas for putting on two great shows!

Posted by csabbatini / February 2010

The Partnership for a Drug Free America, Arizona Affiliate engaged Defero to launch their annual “Represent If You’re Above It” Contest where contestants submitted a photo and an accompanying quote that describes how they stay above the influence. A panel of judges were invited to vote for the best six entries and those entries are now online and available for public voting to determine the 2010 winner.

Posted by Angelica Kenrick / January 2010

Defero would like to extend a warm welcome to our Marketing Services Intern for Spring 2010, Cristina Sabbatini! Cristina is finishing up her senior year at Arizona State University’s W.P. Carey School of Business in conjunction with Barrett, the Honors College, graduating in May with a degree in Marketing. We’re looking forward to all she will be contributing to the team this semester!

Posted by Angelica Kenrick / January 2010

In collaboration with our strategic partner, Marshall-Fenn Communications, Defero is partnering with Wheeling Island, a casino, hotel and racetrack located in West Virginia, on an Internet marketing campaign and digital direct mail initiative. Wheeling Island is looking at Defero to increase site traffic through various SEM tactics and ultimately to increase their database through this five-month long campaign.

Posted by Angelica Kenrick / January 2010

Defero has launched law firm Ed Bernstein & Associates’ bilingual mobile marketing campaign where Bernstein & Associates’ target audience is able to receive tips at the scene of an accident, receive a call from a representative, initiate a live SMS chat with a representative or set up a free consultation all from their mobile phone.

Posted by Angelica Kenrick / January 2010

Rainmaker Communications, a local marketing firm who provides clients with integrated strategies at affordable solutions, tapped Defero to redesign the Rainmaker Web site with a fresh look and an updated content management system. Rainmaker, a partner of Defero, is excited to have a renovated Web site and Defero is glad to have provided it!

Posted by Angelica Kenrick / January 2010

Defero has once again launched the annual Terrible’s $235,000 Free Slot Tournament micro site www.winthetourney.com to promote the ten-month long tournament among four properties: Terrible’s Rail City Casino, Terrible’s Dayton casino, Terrible’s Sands Regency Casino Hotel and Terrible’s Gold Ranch Casino and RV Resort. The micro site includes tournament details, special offers unique to each location, and a Spin to Win promotion with Terrible’s One Card.

Posted by Angelica Kenrick / January 2010

To help transform a house into a home, Defero launched the “Is It Home Yet” Web site for World Market Center Las Vegas. The site features tips and trends that help guide people through the process of decorating a house. Originally launched for National Home Furnishings Month, the “Is It Home Yet?” campaign finds its home on this site that acts as platform for user generated content, videos, and industry expert articles for users to check out throughout the year.

Posted by Angela / December 2009

Defero redesigned the Thomas Title & Escrow Web site to feature better usability. Additionally, the site now holds a wealth of knowledge about title insurance, real estate settlement and corporate escrow. Check out the Web site at thomastitle.com

Posted by Angela / December 2009

To serve as the portal for all of Golf Headquarters‘ product offerings, a new site was launched by Defero.  The site also hosts a plethora of product information to better inform the consumers as well as acting as a platform for Golf Headquarters’ ongoing customer loyalty marketing initiatives.

Posted by Angela / December 2009

Defero is excited to announce that we are partnering up with Raving Consulting, a casino marketing consulting company, as its digital partner. To kick off this partnership, we were able to catch up with the people of Raving and meet with 150 of their clients at a poolside event in Las Vegas at G2E. We are looking forward to future projects and sharing insights with each other.

Posted by Angela / December 2009

Defero brought its marketing savvy out of the digital arena and onto the football field for an event sponsored by Sun Microsystems on November 23, 2009. Sun Microsystems sponsored a flag football game that matched the employees of CDW, a leading reseller of computer hardware, software and supplier, against CDWG, the government leg of the business.  Defero was tasked with providing customized jerseys, footballs and trophies.

Posted by Angela / December 2009

As we come closer to Thanksgiving this year, Defero is extremely thankful for all the great work put into the 2009 G2E Event, the largest gaming trade show in the world. Ten Deferoans were present at the trade show to support clients and obtain more insights into the gaming vertical. Though the weeks leading up to the event were grueling, seeing our work in living color was well worth it!

Posted by Angela / November 2009

As mentioned last week, Defero competed in Avnet’s 7th Annual 16” B2B Desert Classic to raise funds for Spark of Hope. Though we didn’t win, Team Defero looked mighty sharp in our new Defero jerseys.

Defero at the 2009 B2B Desert Classic

Posted by Angela / November 2009

Looking for a sushi joint with great food and great deals? If so, check out Satori Sushi in Scottsdale. The restaurant has amazing happy hours on Tuesdays through Fridays and double up deals on Saturday, Sunday and Monday. And now it is easy as ever to connect with the restaurant via Facebook and Twitter. Defero just launched the initial phase of Satori’s social strategy; friend them and follow them to hear about the exclusive deals they are offering through Facebook and Twitter.

Posted by Angela / November 2009

This Saturday, the business people of the Valley will be dusting off their softball equipment to compete in Avnet’s 7th Annual 16” B2B Softball Desert Classic, and the Deferoans are ready to achieve athletic glory. Teams from various companies are playing in this tournament to raise money for scholarships for Spark of Hope, a charity benefitting disabled children. Additionally, a celebrity game between the XTRA Sports 910 personalities and the CEOs and presidents from local companies will take place at noon. You can catch the action and root for Team Defero on November 14th at the Tempe Sportsplex.

Posted by Angela / November 2009

Defero Partner and Chief Sales Officer Eric Snelz is sharing his industry knowledge tomorrow at SkySong in an event put together by the American Marketing Association’s Shared Interest Group. He will be presenting his thoughts on New Media Integration and how it can benefit agencies, clients and customers.

Posted by Angela / November 2009

Lon Safko, author of the best selling Social Media Bible, stops by to share his thoughts on the future of social media. He predicts that data sharing will become more streamlined and social, and cites Google Wave as an integrated tool that will advance the way people experience the internet. Safko also comments on proper social media etiquette for companies trying to engage consumers with the brand. Check out the interview at MarTech Radio.

Posted by Angela / November 2009

This month, Defero launched the Blessings in a Backpack Web site as a part of the agency’s pro-bono, community efforts. This rapidly growing charity gives backpacks loaded with food every Friday to students in need. There is enough food in each package to feed the students over the weekend eliminating childhood hunger in 18 states in the country. Blessings in a Backpack currently serves over 100 schools and 18,000 students. To get involved, please visit the Web site for more information.

Posted by Angela / October 2009

IGT just premiered its newest multi-level slot machine featuring Sex and The City. Players can progress through the gaming experience supported by video from this television favorite. Defero built a dazzling new microsite featuring the highly anticipated game inspired by HBO’s four leading ladies. Check out the Winning Never Looked so Good microsite for more information.

Posted by Angela / October 2009

Al Maag is the Chief Communications Officer of Avnet, one of the world’s foremost leaders in technology distribution. In the past, he has been recognized by Upside Magazine and PR Week as one of the most effective PR executives in the nation. He stops by to speak with Defero CEO, Eric Brandt, about marketing in the digital age and how to give back through non-profit organizations in the greater Phoenix area. Tune in to the latest interview of MarTech Radio to hear the full interview.

Posted by Angela / October 2009

In the past month, Defero rebranded the Streets of New York email family as part of the MySTREETS initiative. The “Win Free Pizza For a Year” Contest email campaign was also part of this revamped endeavor. Now, the campaign has come to a close and has seen participation in the hundreds. The email itself was forwarded almost 800 times in total. Stay tuned for the winner to be announced!

Posted by Angela / October 2009

With an extensive background in solutions-selling and promotional marketing, Andy Davis now heads up Defero’s promotional efforts. Mr. Davis has provided marketing solutions for the Arizona Diamondbacks, the Phoenix Suns, the Phoenix Coyotes, SUN Microsystems and CDW prior to joining Defero. He brings much experience and knowledge to Defero, and we are excited to welcome him aboard.

Posted by Angela / October 2009

Cadillac Jack, a leading manufacturer and supplier of gaming machines, will be attending G2E alongside the industry leaders in the gaming arena. Defero is concocting up a creative storm to help the company drive away from the convention with new leads and new business.

Posted by Angela / October 2009

Defero has teamed up with Atlantic Health International to launch the organization’s search engine optimization campaign and social strategy implementation. Atlantic Health International is a leader in the medical vacation experience. Customers are able to relax and rejuvenate in some of the most beautiful destinations in the world.

Posted by Angela / October 2009

The Annual Global Gaming Expo (G2E) is right around the corner, and Defero is creating a new exciting campaign for GameTech. G2E is the gaming industry’s premier event; gaming executives around the world gather together to learn about new technologies and gain insights to succeed in the ever competitive industry. Defero’s campaign for GameTech will be revealed at the convention.

Posted by Angela / October 2009

Double the cheer! In October, there have been some exciting new hires and promotions around Suite 260. Deferoan Marquis Arriaga was promoted to the position of New Media Designer. Scott Goldsmith was also brought on board as a New Media Designer to round out the ID2 team at Defero. We could not be more excited to see the Defero family grow. Congratulations, gentlemen!!

Posted by Angela / October 2009

We believe that today’s youth will shape our future. That is why our CEO—Eric Brandt—and Business Analyst—Angelica Kenrick—spent a day volunteering at Junior Achievement BizTown. Junior Achievement is an international organization that teaches kids how to create and manage wealth, better communities through business and empower people through entrepreneurship. Last year, Junior Achievement impacted the lives of over 4 million students. To date, the organization has served over 87 million students worldwide. To get involved, please check out the Web site.

Posted by Angela / October 2009

Have you entered into Streets of New York’s Win Free Pizza for a Year sweepstakes yet? If not, you better hurry since the contest ends on October 15th. The contest works by forwarding the “Win Free Pizza for a Year” email to as many friends and family members as possible. Though there are still 8 days left to the campaign, Defero, in partnership with Rainmaker Communications, has already met the campaign objectives for this contest by growing the restaurant’s email subscriber base. In addition to this sweepstakes, Defero has also created promotional cards distributed at the Arizona Sundog’s games. Defero is excited to continue its work with Streets of New York, one of the Valley’s favorite restaurants.

Posted by Angela / October 2009

Karina Bohn, the Senior Director of Marketing of the Arizona Diamondbacks oversees all marketing, advertising, branding and much of the field marketing initiatives. Bohn speaks about how the D-Backs engage with their fans in this edition of MarTech Radio. The baseball club uses game day giveaways, activities for kids and social media to connect with the fans. Listen to what Karina Bohn has to say on the radar and off the cuff at MarTech Radio.

Posted by Angela / October 2009

Though you may have never heard of Blue Square Resolutions, you have probably used the company’s service if you have a credit card. Blue Square Solutions partners with the world’s largest transaction processors to manage electronic payments. Defero teamed up with Blue Square Reolutions to launch a new Web site. Check it out and learn more about the company.

Posted by Angela / September 2009

Defero is happy to announce the launch of the new Quebecor Media Web site in English and French. Quebecor is one of Canada’s largest media companies; it publishes, distributes and retails content across multiple media. Users are able to find all the publications within their region with Quebecor’s circulation map. Parlez-vous français? Si vous, visitez ce site: www.qmiventes.ca.

Posted by Angela / September 2009

On September 10th and 11th, 7 Cedars Casino hosted the annual Washington Indian Gaming Association (WIGA) golf tournament in Sequim, WA. Representatives from 15 different Native American casino properties were in attendance as well as representatives from many supporting industries. The festivities included a Thursday night mixer and Friday’s golf tournament; both were held at the Dungeness Golf Course owned by the 7 Cedars Casino. Defero President Mickey Lucas and CEO Eric Brandt attended and enjoyed the company of some of the industry’s biggest players.

Posted by Angela / September 2009

Edward Brice, Vice President of Worldwide Marketing at Lumension, speaks with Eric Brandt about the present and future of social media on MarTech Radio. Brice contends that the physical and digital mediums must converge to create a streamlined method for communication. Listen to the story in full at MarTech Radio.

Posted by Angela / September 2009

The Phoenix IABC—a network of communications professionals—has invited some of the region’s top creatives to present their thoughts at the “Be Heard: The Power of Breakthrough Creative” luncheon. Three Executive Creative Directors from award winning agencies will speak at the event; panelists include the Mark Itkowitz of E.B. Lane, Roger Hurni of Off Madison Ave and our very own Mike Rodgers. Mike Rodgers will be talking about how he encourages and promulgates creativity. For more information about the event please visit the IABC Web site.

Posted by Angela / September 2009

Nova Mesa, the Valley’s own computing systems company, has tapped Defero for its digital account, and Defero could not be more excited to help propel Nova Mesa’s business forward. Defero will be re-branding the company and planning the go-to-market strategy as a joint effort with Rainmaker Communications. Aside from the exciting brand work, Defero also looks forward to work with Matt Bullock—Nova Mesa CEO by day; stand-up comedian by night. Watch out world, Nova Mesa is ready to make some moves.

Posted by Angela / September 2009

Over 25,000 votes later, the people have spoken - and they have chosen to vote Yes to Excitement! The Casino Rama Vote campaign came to a close and saw unprecedented participation and engagement. Working in conjunction with Marshall Fenn Communications, Defero constructed a voting micro site to which other traditional media pointed users to participate in this faux election campaign. By the end of the campaign, the Vote micro site saw over 80,000 page views, over 1:30 average time spent, hundreds of Players Club sign ups, thousands of organic email opt ins, and a well-established viral and social audience. While the close of this campaign is bitter-sweet, Defero is excited with the results and glad that the people have voted Yes to Excitement!

Posted by Angelica Kenrick / September 2009

Defero is pleased to announce the launch of GameTech International’s revitalized Web site. The company’s old site received a much-needed facelift to help invigorate GTI’s brand image and convey messaging and an overall look and feel consistent with the brand’s identity.

Posted by Angelica Kenrick / September 2009

Check out the latest interview on MarTech Radio with Principal and CEO of Marshall Fenn Communications, Jim Kabrajee. This interesting newest addition showcases a great dialogue between Kabrajee and Defero’s own CEO, Eric Brandt, on such hot topics as emerging and disruptive technologies, social media, branding, mobile marketing, and the future of marketing as a whole.

Posted by Angelica Kenrick / August 2009

Defero and Streets of New York are growing their relationship in very exciting ways! Stop in to your nearest Streets location for lunch or dinner, and be on the lookout for new table-tents designed by Defero to showcase Streets’ delicious new Pear & Gorgonzola Salad. What’s more, Defero has been tasked with branding a new initiative called “My Streets” that rewards members of the email family and loyal customers with updates, coupons, promotions and more. Defero is excited to continue developing this relationship and working more with Streets of New York on a variety of marketing endeavors!

Posted by Angelica Kenrick / August 2009

Defero is excited to kick-off our new relationship with Foothills Sports Medicine, which provides rehabilitation, wellness and fitness services to all individuals in the community giving them the opportunity to function at their optimal level. Defero has been tasked with rebuilding their Web presence to make it a portal for all their offerings including physical therapy, sports training, etc. This Web site redesign will result in an updated look and feel from their current site and super serve their varied audience with both aesthetic and functional content.

Posted by Angelica Kenrick / August 2009

Volume 3 of the FEED, Defero’s quarterly e-newsletter, was deployed last week. This quarter, the FEED circled around the central theme of social media and incorporated such elements as lessons on how to use Twitter and Defero CEO Eric Brandt’s thoughts on the usage of social media tools. To read up on what’s happening in digital marketing and in the office, visit the FEED archive, and don’t forget to sign up for future issues!

Posted by Susan Hicks / August 2009

Defero recently launched a new micro site featuring gaming manufacturer Konami’s new horse-race themed community-style game, Beat the Field. The site fully serves the needs of its target audience including casino operators and media through its seamless blend of information and fun. Most notably, visitors to the site can preview the game by watching any of the featured videos.

Posted by Susan Hicks / August 2009

Defero is partnering with Rainmaker Communications to head up marketing for the popular pizza chain Streets of New York. This partnership is a unique opportunity for Defero to show expertise in various forms of digital marketing, search marketing, and traditional methods, as well. The delicious food at lunch meetings is just a perk! And we strongly recommend following @StreetsofNY on Twitter, also, to stay up-to-date on some of the great deals, promotions, and restaurant news!

Posted by Susan Hicks / July 2009

World Market Center Las Vegas, home to international buyers and sellers of home furnishings, is looking to Defero to redesign their Web site. World Market Center is taking steps toward making its virtual presence as powerful and accessible as its breathtaking physical presence. The renovated site will be a dynamic platform, satisfying the needs of its diverse users.

Posted by Susan Hicks / July 2009

Defero designed and constructed a new site for 7 Cedars, a casino and resort located near Seattle, Washington, that recently launched! The attractive new site integrates information about the various attractions of 7 Cedars, including the casino, the golf course, the entertainment calendar, and art inspired by the Jamestown S’Klallam Tribe.

Posted by Susan Hicks / July 2009

Defero team members Kate Thompson, Scott Patten, and Angelica Kenrick are staying active in the marketing community by taking the opportunity to participate in various local organizations. Kate Thompson will be on the Communications Board for the Phoenix chapter of the American Marketing Association, helping with collateral and site redesign, and Scott Patten and Angelica Kenrick have joined Ad 2 Phoenix, an affiliate of the American Advertising Federation. Kate, Scott, and Angelica all equally look forward to the opportunities that will undoubtedly arise from continued active community involvement.

Posted by Susan Hicks / July 2009

In yet another example of how traditional marketing agencies can leverage Defero as their digital arm, Sieb, a firm located here in Phoenix, will utilize Defero’s expertise in digital marketing to strengthen their specialties in brand development, marketing and communications, and brand experiences. Defero is excited to help with the Web development and digital strategies around several key projects, including PureWest.

Posted by Susan Hicks / July 2009

Defero recently redesigned the site for Initiative One: Institute of Business Leadership. Initiative One works to initiate positive change through open communication within organizations. The new site features an iOne Media Center, complete with video, audio, and news clips, as well as a product gallery where visitors to the site can learn more about and purchase Initiative One’s products and/ or services. Initiative One also assigned Defero to do their email deployments. In addition to the successful site launch, Defero continues to provide Initiative One with a targeted, managed email campaign that can now direct recipients to the fresh, updated site!

Posted by Susan Hicks / July 2009

Defero is thrilled to announce our launch of MarTech™ Radio at MarTechRadio.com. The site features discussions led by Defero CEO Eric Brandt about marketing, current and upcoming trends, and the role of technology in an increasingly digital world.  New interviews with noteworthy professionals in the industry will be posted regularly, so listen in, leave a comment, and sign up for the RSS feed!

Posted by Susan Hicks / July 2009

Defero’s CSO Eric Snelz has been appointed to the Board of Directors for the Phoenix chapter of the American Marketing Association.  Between his new role there and his work on the Board for Helping Hands for Freedom, he will certainly be kept busy helping in the community.

Posted by Susan Hicks / July 2009

In a continued partnership with traditional marketing agency Marshall Fenn out of Toronto, Canada, Defero is creating an advertising sales portal for Quebecor Media Inc, a broadcasting, communications, and publishing company operating a variety of subsidiaries including canoe.ca and Sun Media.  QMI operates many publications, both print and online, and Defero will help them streamline their online ad sales, increase revenue, and ultimately enhance customer satisfaction.

Posted by Susan Hicks / July 2009

Defero is proud to announce that it has been able to leap ahead of many of the more mature agencies in the valley in terms of ranking in Phoenix Business Journal’s Book of Lists. In business to business marketing, Defero ranked 12th, and in Web design, Defero broke into the top ten, ranking 9th. Defero’s hard work, high standards, and knowledge of the digital arena will continue to push its reputation above that of competitors.

Posted by Susan Hicks / July 2009

Cadillac Jack, a leading supplier of innovative games and systems, has decided to broaden their relationship with Defero by tasking the team with Search Engine Optimization (SEO) for the Cadillac Jack site. By reviewing and improving upon the current strengths and weaknesses of the Cadillac Jack site, Defero will be able to help the site become a top result for search engines, ultimately driving the number of new users. Not sure what SEO really means? Refer to our MarTech™ Deck to find its definition and browse through other digital marketing terms.

Posted by Susan Hicks / July 2009

Formerly Southwest Graphics, Process Magazine recently launched its inaugural edition featuring coverage of the 2009 AMA Spectrum Awards, including spotlights on Defero’s awards for Best in Show and Digital Marketing. Defero is excited to be a part of this new regional publication and hopes to see Process take off! To see more on our award winning projects, take a look at our work.

Posted by Susan Hicks / June 2009

Just in time for some summer fun, Defero has launched a new promotional micro site for Sands Regency Hotel and Casino highlighting their various summer events and promotions. The micro site utilizes social media platforms such as Twitter and YouTube as well as user-generated content like photo uploads from the numerous events. The photos are a part of a weekly contest to see who best captures the fun of Sands Regency Sizzling Hot Summer.

Posted by Susan Hicks / June 2009

Defero is excited to announce that Blessings in a Backpack is Defero’s pro bono client for the year and is proud to help this non-profit organization throughout their Web redesign. Often, children who receive free or reduced cost meals at school don’t have enough food on the weekends. Blessings in a Backpack is a non-profit organization that helps them by filling their backpacks on Friday afternoons with easily prepared food. They currently feed over 11,500 children in seven states! Defero is working with the organization in an effort to increase awareness and drive donations through a restructuring and renovation of their current Web site. To learn more about donating or getting involved, visit the site at http://www.blessingsinabackpack.com.

Posted by Susan Hicks / June 2009

Defero has just launched a new drive-to-web campaign for Casino Rama, one of the leading casinos in Canada. The campaign is one more example of the fully integrated results achieved through our partnership with Marshall Fenn, a traditional agency out of Toronto, Canada. This fully comprehensive campaign uses all forms of media from TV and billboard to bus wraps to drive Casino Rama patrons to the newly launched micro site. All these efforts get people excited about the campaign between Johnny Cliff and Lester Plainfuss, the two characters vying for votes on either the Yes or No for Excitement platforms, respectively. This campaign is a great example of how to use all available media, digital and otherwise, as well as build awareness through leveraging social media. Check out the site here (and maybe take a stab at voting!): www.casinoramavote.com.

Posted by Susan Hicks / June 2009

New faces fill the office at Defero: Angelica Kenrick, a former Defero intern, is the new Business Analyst; Mark Napier, who once served Defero remotely from Sacramento, has now settled in Phoenix and taken on his new role as Operations Manager; and Susan Hicks, a senior at Arizona State University, is the latest Marketing Services Intern. Defero is excited to utilize and expand each new employee’s skills as the team continues to take on the dynamic field of digital marketing.

Posted by Susan Hicks / June 2009

Defero is incredibly proud to announce the numerous awards received within the last few weeks that have recognized the team’s dedication and hard work:
- At the IABC (International Association of Business Communicators) Copper Quill Awards, Defero won five awards in Electronic Communications, Annual Report Design, Marketing Communications, Social Media, and Brand Identification & Community Relations.
- At the American Marketing Association Phoenix Spectrum Awards, Defero won three awards, two of which honored Defero’s achievements in both digital and social marketing. Defero also was awarded the top prize, Best in Show, for the Cold Stone iMix America campaign. If you’d like to see pictures from the AMAs, visit our Twitter page (and don’t forget to follow us!).
- At the Horizon Interactive Awards, an international competition with over 2,000 entries from 32 countries, Defero was recognized with six silver and bronze awards for its work with Konami and Cadillac Jack as well as Defero’s own MarTech™ Deck and our quarterly newsletter The FEED.
This recognition raises the bar for the Defero team and paves the way for future endeavors as the team tackles numerous new and exciting projects. Congratulations, team: Defero is proud of you!

Posted by Susan Hicks / June 2009

Defero has been working in conjunction with traditional agency The Bauserman Group out of Reno, NV to launch an aggressive eMarketing program highlighting new product specials, syndicated content, contests and other programs to dramatically increase loyalty marketing efforts of this prestigious golf retailer.

Posted by Susan Hicks / May 2009

Defero was recently tasked with creating a reinforcement campaign for G+, WMS Gaming’s most long-standing and successful video slot platform. “Some things in life are constant” is the tag line Defero created that is reflective of the trust slot managers have in G+ and WMS’ continued support. The viewer can peruse the latest theme galleries and download that theme’s marketing package or take it a step farther by entering the Marketing Kit area where they can download an entire Casino marketing kit. The kit ranges from traditional direct mail and posters to digital Web banners and in-casino videos. Defero is excited to announce the successful launch of this B2B micro site and the continued dedication of users to G+, which has proved to be quite the constant. Take a look at the new site!

Posted by Angelica Kenrick / May 2009

Once again proving how Defero can act as a digital arm for traditional agencies, Defero was tasked to round out the efforts of Las Vegas-based traditional agency B&P on a wide-reaching multimedia campaign for Ed Bernstein, one of the largest Personal Injury law firms in the State of Nevada. The campaign will include a broad range of digital solutions, including Web development, Mobile Marketing and Search Marketing.

Posted by Angelica Kenrick / April 2009

After many hours of hard work and relentless effort, Defero is happy to announce the launch of Casino Rama’s brand new Web site. Through an ongoing partnership with Marshall Fenn, Defero was commissioned to completely renovate Casino Rama’s Web site, and the team could not be happier with the results. The new site is not only aesthetically pleasing, using a variety of interactive and user-focused features and functionality, but it also incorporates a truly integrated Web platform, tying in five distinct players club levels to provide super-served content and information based upon individual user preferences. But don’t take our word for it, take a look for yourself by visiting the new site!

Posted by Angelica Kenrick / April 2009

Defero is excited to announce its new relationship with GameTech International, the world’s leader in electronic Bingo based out of Reno, Nevada. Defero was tapped for an extensive campaign with a variety of objectives among which are repositioning the brand in the international marketplace, reaching new verticals, tradeshow and event management, productization, sales and marketing collateral, advertising and digital marketing. Defero kicked off this new relationship by launching GameTech’s new advertising and creative campaign at Bingo World 2009 in Las Vegas.

Posted by Angelica Kenrick / April 2009

In keeping with Defero’s goal to maintain relevancy both today and tomorrow, CEO Eric Brandt has recently become an active member of both the American Advertising Federation and the International Association of Business Communications (IABC) . Both of these memberships offer a wide variety of networking and educational opportunities that will encourage growth in the industry and help Defero maintain its presence in the digital marketplace.

Posted by Angelica Kenrick / March 2009

Defero extends a big congratulations to Scott Patten for his recent graduation from the grueling, year-long Business Analyst program. Scott is the first to complete the Business Analyst program, and he has demonstrated an unmatched work ethic during his quick rise within the organization, leaving behind some big shoes to fill for the next Defero Business Analyst.

Posted by Angelica Kenrick / March 2009

Defero’s continued partnership with Marshall-Fenn proves to be an excellent example of how a digital and traditional agency can work together with continued wins. Most recently, Toronto-based Marshall-Fenn and Defero have collaborated on projects for Mt. Sinai Hospital as well as Sun Media , one of Canada’s largest newspaper publishers. Marshall-Fenn tapped Defero’s digital expertise to extend the range of services offered to these clients, further extending their value and standing as a full-service agency.

Posted by Angelica Kenrick / March 2009

Defero’s own Eric Brandt, CEO, was featured in a Phoenix Business Journal aritcle late January that suggests the economic downturn is not slowing down everyone. The article features several local advertising, marketing, and public relations firms like Defero that are experiencing, as Mr. Brandt put it, an inverse relationship with the current economy. Despite the state of things, Defero is keeping quite busy and is both hopeful for the future and eager to see what exciting new things are to come.

Posted by Angelica Kenrick / February 2009

On February 1st, 2009, Andy Parnell was promoted to the role of Defero’s COO. In only a short year at Defero, Andy has demonstrated a level of expertise across multiple divisions as the Solutions Architecture Executive Director which more than qualifies him for his new role at Defero. Andy has over a decade of experience in the technology sector with experience ranging from sales and marketing to project management and partner relations. He has vast experience in brand development and creating a presence in target markets while driving revenue and managing partner solutions, leading Defero in progressive thought processes through the confluence of his tech, marketing and public relations skill sets. Defero looks forward to having Andy take the helm as COO helping the company leave its footprint as Defero moves into new and emerging markets.

Posted by Angelica Kenrick / February 2009

Defero held its fourth annual FBR open event earlier this month. At the 16th hole, Defero hosted clients who all helped benefit to the Thunderbird charities. The beautiful weather was just the icing on the cake that helped make this event such a resounding success.

Posted by Angelica Kenrick / February 2009

Defero wishes to congratulate Kevin Fry of Arizona who was announced as the official winner of Coldstone Creamery’s iMix America contest . Special recognition goes to Noelle Malindzak of California who came in second place with her Berry, Berry Chocolate iMix creation. The contest was driven by online votes from customers for their favorite contestant’s iMix Coldstone Creamery concoction which garnered over 6 million impressions to the iMix Web site.

Posted by Angelica Kenrick / February 2009

Defero is proud to welcome Angelica Kenrick and Kurtis Hingston to the team. Fostering a growing relationship with Arizona State University’s top-ranked W.P. Carey School of Business Marketing Department, Defero is excited for Angelica and Kurtis to tackle the world of digital marketing with the knowledge and experience gained in the classroom.

Posted by Jess Peet / January 2009

Shasta Pools called on Defero’s managed email expertise for two campaigns to wrap up 2008. The first campaign was aimed to improve Shasta’s managed email program by gathering more information about their current lists and segmenting them based upon preferences. The second, a series of promotional holiday newsletters involved specific targeting and segmentation to drive recipients to an RSVP system and an in-store event. Defero is excited about the new relationship and looking forward to partnering with Shasta on upcoming digital marketing initiatives.

Posted by Jess Peet / January 2009

Defero was out in force at the Global Gaming Expo in November at the Las Vegas Convention Center. Eight Deferoans attended the convention to support and develop our niche in the gaming vertical. Defero recognizes the importance of staying in-the-know in this crucial vertical. G2E, “the premier gaming trade show in Commercial and Native,” with over 750 exhibitors is one of the largest gaming conventions in the world.

Posted by Jess Peet / December 2008

Defero’s Executive Director of Solutions Architecture, Andy Parnell, co-chaired the 2008 Firetag Invitational on December 5th. Andy created this annual event three years ago to benefit Teen Lifeline, whose mission is “To provide a safe, confidential and crucial crisis service where teens help teens make healthy decisions.” The event was dedicated to the memory of Jules Firetag, the first president of Teen Lifeline’s board and advocate to those in need. The event successfully raised more than $15,000 and has contributed more than $50,000 in its three-year run. Defero encourages its employees to donate their time and money to local nonprofits and is proud to support Teen Lifeline.

Posted by Jess Peet / December 2008

Defero’s collaboration with Knoodle for the Arizona Kidney Foundation made headlines Wednesday, Nov 12th in the Phoenix Business Journal. Check out the article here highlighting the convergence of traditional and digital marketing.

Posted by Jess Peet / November 2008

Defero is proud to announce that Eric Snelz, our Chief Sales Officer, has accepted a position on the Board of Directors for Helping Hands for Freedom, a nonprofit organization that supports military families and provides mentorship and leadership programs for children. Eric’s commitment to helping our community reflects one of Defero’s core values and we proudly commend him on his dedication to helping others.

Posted by Jess Peet / October 2008

Defero continues to make their mark on the casino industry, this time through a partnership with 7 Cedars Casino. The western Washington casino is working with Defero to revamp their website to include a content management system featuring everything from an interactive calendar and Flash elements to Players Club integration. 7cedarscasino.com is scheduled to launch in early 2009.

Posted by Jess Peet / October 2008

Defero is partnering up with Knoodle, another Phoenix-based agency to launch a new Web site for the Arizona Kidney Foundation (AKF). The new Web property will serve as an interactive information portal and will assist AKF (an affiliate of the National Kidney Foundation) in their continuing efforts to provide financial assistance to Arizona’s chronic kidney disease patients and their families. Defero is excited to work alongside Knoodle to bring this site to life for a worthwhile local non-profit. The new site will launch in mid-November at AZkidney.org and knowyourGFR.org.

Posted by Jess Peet / October 2008

Defero furthers their marcomm relationship with Atronic Americas by launching an extremely efficient, custom-built “Print-On-Demand” system. The gaming giant will utilize this web-to-print platform for ordering game slicks, promotional materials, and other collateral print needs through Defero’s centralized system. Global branches, remote offices, sales locations, and even individual associates will have their orders printed and fulfilled at breathtaking speeds, and all will track to central accounting.

Posted by Jess Peet / October 2008

As part of a new parternship with Kahala, Defero is happy to announce the launch of iMix America, a Cold Stone Creamery National Campaign focusing on the use of social and viral techniques in the QSR (Quick Serve Restaurant) marketing arena. iMix America pairs high school contestants with local Cold Stone stores, creating a national competition. Consumers can get an iMix code after purchasing a Cold Stone creation and vote for contestants and their personalized creations online. Votes are streaming in and the winner of the ’sweet’ grand prize valued up to $30,000 will be announced January 1, 2009.

Posted by Jess Peet / September 2008

On July 31st Defero President Mickey Lucas was invited to speak on the subject of digital media and its role in today’s marketing schema at Herbstfest in Primm, NV. Herbstfest is a quarterly gathering of marketing and senior management from Terrible’s Gaming properties around the country to share ideas and vision for future planning. Mickey spoke to 40 managers and directors. Defero is poised to assist Terrible’s corporate in their digital efforts moving forward.

Posted by Jess Peet / September 2008

Defero is excited to have extended tenure to Marquis Arriaga as an Associate New Media Designer on our ID2 team. Marquis has been an intern with Defero for almost a year and we look forward to great things from him moving forward. Welcome Marquis!!

Posted by Jess Peet / September 2008

Through a collaborative partnership with Marshall Fenn, Defero has been awarded a web services agreement to overhaul Casino Rama’s website, one of the largest Casinos in Canada. The project will encompass a wide variety of features and Web 2.0 tools. Working with Casino Rama helps bolster Defero’s burgeoning business with the casino operator vertical.

Posted by Jess Peet / September 2008

Defero has once again tapped our pipeline of local talent by drawing another one of the best and brightest from Arizona State University’s W.P. Carey School of Business.  Jessica Peet will bring her strong academic background and Fortune 500 experience to the digital world this fall as a Marketing Services Intern.

Posted by Scott Patten / August 2008

Disaboom is the most comprehensive online resource for people with disabilities. Defero launched a targeted B2B digital mail campaign, prompting businesses to list their products and services on Disaboom.com, to add even more depth to an already valuable resource.

Posted by Kate Thompson / August 2008

The Northwest Indian Gaming Association invited Defero President Mickey Lucas to sit on an expert panel discussion on ‘E-Marketing Solutions’ at the Northwest Indian Gaming Conference in Shelton, WA.  This expert panel offered various digital solutions to over 50 marketing professionals from 25 different Indian gaming properties in Washington, Oregon, California and Arizona.

Posted by Scott Patten / August 2008

Defero enables Speks Creative, a Scottsdale-based firm, to offer its clients innovative marketing mechanisms.  Defero eagerly anticipates an ongoing relationship with Speks, which offers full-service graphic design and superior printing solutions.

Posted by Scott Patten / August 2008

Extending its reach to the Midwest, Defero joins forces with Regis Marketing, a leader in promotional programs. Regis Marketing Group is known for its broad experience in designing and executing cost-effective incentive programs for a variety of clients.  As RMG sets the tempo, the duo sets out to provide clients with the highest quality marketing programs.

Posted by Scott Patten / August 2008

Committed to delivering the highest quality service to our clients, Defero proudly welcomes our new Senior Account Manager to the team.  With her years of experience as the US Store Level Marketing, Public Relations and Research Lead at Starbucks, Valerie Carlborg will steer Defero to even greater heights.

Posted by Scott Patten / August 2008

Latino Future Magazine, a Phoenix-based publication dedicated to embracing and celebrating Latino culture, leveraged Defero’s design and development capabilities to enhance its Web presence.  Their new Web site serves as an all in one portal for the best in Latino nightlife, business, culture and community.

Posted by Scott Patten / August 2008

Location, location, location!  Our insatiable need for water features and an atrium finally got the best of us.  Our new office near 12th Street and Camelback is the perfect springboard location to further our Phoenix business relationships and better accommodate our out-of-town clients.  Our beautiful new building features unique modern architecture and the city’s greenest courtyard.  Please stop by our new desert oasis at:

4450 N 12th St
Suite 260
Phoenix, AZ 85014

Posted by Scott Patten / August 2008

In the perfect marriage of traditional and digital marketing, Defero shows its capacity for delivery.  Kernacopia, a traditional, full-service marketing agency out of Columbus, Ohio calls on Defero for digital support as it enters the realm of Web 2.0.

Posted by Scott Patten / July 2008

Green has always been our favorite color. Nevada-based marketing collaborative, SmartBrand, takes advantage of Defero’s integrated platforms for cross-media delivery. Defero is proud to work toward environmental causes with SmartBrand, whose focus on green initiatives through Project Ecobrand helps eco-conscious organizations strive for brand strength. SmartBrand clients include Porsche™ cars and the University of Nevada, Las Vegas.

Posted by Scott Patten / July 2008

Defero moves to the head of the class as it teams up with School 2 Parent/First Hour, a Colorado-based company dedicated to keeping parents informed about their most precious assets.  By creating a digital copy of its newsletter, School 2 Parent will be able to reach a much broader audience and provide valuable advertising dollars for the school districts.

Posted by Scott Patten / July 2008

Real World Marketing and Defero team up against the evil force of rising gas prices by designing a micro site with suggestions on how to increase your MPG (miles per gallon).  The micro site contains valuable gas-saving techniques and a handy—if not terrifying—national average gasoline price ticker.

Posted by Scott Patten / July 2008

Defero continues its efforts to support local nonprofits.  PartnerUp Arizona™ reached out to Defero for the creation of its new Web site.  It is the first and only affiliate to have its own Web site in the Partnership for a Drug-Free America national organization.  The dedicated Web site will offer visitors one-click charitable access, expediting the process of donating to a worthy cause.  Defero is extremely proud to discount its resources for a cause that affects the community so profoundly.

Posted by Scott Patten / July 2008

Live from New York it’s Monday night!  Defero ventured to the Big Apple to donate Webcasting and video expertise at the International Cyber-bullying conference.  Defero was live, Webcasting the keynote speakers and taping much of the breakout sessions.  Using the InterCast Interactive Interface allowed Defero to accept questions from a cyber audience.  Microsoft and Verizon helped promote the cutting-edge event, and the Today Show was onsite to cover the conference.

Posted by Scott Patten / July 2008

Defero continues on its quest for world domination.  On May 21, Defero representatives attended the 50th annual AMA Phoenix Spectrum awards and were delighted to receive a first-place prize for integrated multimedia.  Feel free to come by and admire the beautiful trophy.

Posted by Scott Patten / July 2008

A quick shuffle through Defero’s MarTech™ Deck will reveal the meaning behind words like scrum, AJAX, and vlog.  The deck is available in hard copy or digitally on the Defero Web site.  The deck’s innovative design will be evident in future projects.  At long last, a guide to deciphering Web 2.0!

Posted by Scott Patten / July 2008

A recent convention in Gettysburg taught more than American history.  Hosted by Hinda, the convention showcased the work of marketing firms around the country.  Defero has entered into strategic partnership talks with several of the attendees.

Posted by Scott Patten / July 2008

Defero is pleased to welcome two new marketing services interns, Melissa Berglund and Elizabeth Coppinger.  Elizabeth and Melissa are currently juniors in the highly esteemed Eller College of Management at the University of Arizona.  Melissa’s background in Photoshop, Illustrator, and InDesign will undoubtedly be a tremendous asset as we move forward, while Elizabeth brings creative-writing experience to Defero.  We can’t wait to see what they can do!

Posted by Scott Patten / July 2008

Defero continues their knowledge exchange internship program by extending a position to Marquis Arriga. Marquis’s graduate experience and educational background will add depth and a fresh perspective to Defero’s ID2 team. As a recent graduate of the Art Institute of Phoenix with a major in Media Arts and Animation, Defero is honored to add yet another skilled talent to the ID2 crew. Welcome aboard Marquis!

Posted by Kate Thompson / April 2008

The Midwest Training Center is the largest Arabian breeding operation in the world and the busiest importer and exporter of Arabian horses in the United States. Defero and Midwest installed a sophisticated Web camera system in its foaling stalls to allow their staff to monitor the mares and to give clients access to the live foal births. Midwest consulted with Defero to make the Midwest foal camera a live feed for the public, providing technological expertise while granting global access.

Posted by Kate Thompson / March 2008

Defero has successfully completed another knowledge exchange enterprise with ASU’s W.P. Carey School of Business. With the start of a new semester brings two new talented business students to continue the Marketing Services Internship. Congratulations Ashley Moore and Shawn Fowler! You have been handed the baton that carries exemplified success here at Defero and will take Defero once again back to the classroom.

Posted by Kate Thompson / February 2008

Defero extends a warm welcome to Jim McLeester who has recently signed on with our sales division. Jim is Director of Business Development and brings with him a strong understanding of our market, not to mention best practices and techniques which will only carry Defero further into 2008 with an unbeatable sales force. Welcome Jim!

Posted by Kate Thompson / February 2008

Welcome to the real world, Scott Patten! Defero would like to congratulate Scott on his graduation from the prestigious Arizona State University, W.P. Carey School of Business this past December. His tremendous efforts as a Marketing Services Intern landed Scott a full time position as a Defero associate. Scott is joining the ranks within Defero’s Solutions Architecture team as a Business Analyst. Let’s see what ladder he’ll jump next.

Posted by Kate Thompson / February 2008

Defero’s very own Director of Media Operations, Ski Romagnoli, was front and center broadcasting the reveal of the new Dodge Challenger live from the 2008 Chicago Auto show. Defero Interactive’s custom-built Webcast platform supports the cross media goals for Dodge’s marketing initiatives, allowing their customers a seamless user experience to “feel the rush” of the new, iconic Challenger.

Posted by Kate Thompson / February 2008

The “greatest show on grass” has come and gone with yet another record-breaking attendance for the 2008 FBR Open. Defero produces their annual client appreciation extravaganza on the famed 16th hole, bringing in clientele and ecosystem partners from all over the country to share our warm and sunny environment while watching the infamous fans at the 16th carve up the PGA’s best with ruthless boos for those not finding the green. We’ll no doubt be there again next year, so let us know if you would like to take part…tickets will be hard to come by.

Posted by Kate Thompson / February 2008

Defero’s Chief Executive Officer, Eric Brandt, attended the International Casino Exhibition (ICE) for Gaming and Gambling manufacturers in London this past month. Defero and current clients within the gaming vertical conducted strategy sessions during the week long summit, providing Defero a unique perspective and better insight into this arena. We’re told the trip went off without a hitch.

Posted by Kate Thompson / February 2008

Our recognized subsidiary, PrCast.tv, launched a Chrysler press conference via an advanced newscast application to connect Chrysler’s customers, partners, and employees during the North American International Auto Show. This customized environment bridges the divide between those customers and important ecosystem members who are present for the press conference and those who cannot physically attend. With the expertise of PrCast.tv’s Director of iBroadcast Operations, Ski Romagnoli, Chrysler successfully unveiled a new breed of performance automobile known as Dodge ZEO.

Posted by Kate Thompson / January 2008

Defero kicks off the New Year with a new look! You may have noticed our site’s facelift and we encourage you to thoroughly check it out. We will be introducing new enhancements, fresh content, and much more in the year to come.

Posted by Kate Thompson / January 2008

Representing Defero Interactive - Defero’s prized subsidiary, Ski Romagnoli shoots a live Webcast on behalf of Jenny Craig at the Beverly Wilshire Hotel using a convergent Webcast platform to deliver a seamless audience experience with an archived solution mechanism allowing for a more desirable interaction.

Posted by Kate Thompson / January 2008

Welcome aboard Andy Parnell! As Executive Director of Solutions Architecture, Andy leads the Defero pack in progressive thought processes through the confluence of his tech, marketing and public relations skill sets. Andy’s prestigious marketing and solutions architecture background will parlay our creative design team with our sales and solutions architecture networks to provide turnkey solutions for our clients. Andy will also be heading up the emergence of Defero’s ecosystem; a holistic approach to tapping the very best in partner solutions to lend a broader suite of services to our ever-expanding customer base.

Posted by Kate Thompson / December 2007

Defero warmly welcomes Amelia Crannell to be part of our winning structured Interactive Design & Development (ID2) team and officially join Defero’s growing ecosystem as New Media Designer. Her learning knowledge and exceptional work ethic expedite our design processes to better serve our clientele.

Posted by Kate Thompson / December 2007

Defero Interactive is now the proud total-solution Webcast provider of the North American International Auto Show (NAIAS) through a partnership with Televideo Studios in Detroit. Official press days will commence on January 13th and run through the 15th. Defero Interactive will be offering a variety of both Webcasting and full production solutions to all the major auto manufacturers.

Posted by Kate Thompson / December 2007

The first live Webcast in a series of 12 for the new Chrysler Corporation began on November 26th. Defero Interactive (featuring the PRCast platform) produced and managed this event with a quick turn-around for another live Webcast on the 28th for Johnson & Johnson.

Posted by Kate Thompson / December 2007

Defero is now offering more solutions for our clients with the addition of our promotional products division. After receiving final licensing from the renewal and accreditation process, we can now offer clients more affordable options to supplement promotional and marketing campaigns.

Posted by Kate Thompson / December 2007

Defero is eminently enthused with the sales team for such wide success at the Global Gaming Expo (G2E) convention in November. While proudly supporting and growing our relationship with current gaming conglomerates, Defero reached out to other gaming establishments to position “Martech” solutions geared toward innovative communications.

Posted by Kate Thompson / December 2007

Defero is proud to continue their commitment to great causes, as they assist the California non-profit House of Dreams in facilitating one of the largest raffles in the state of California. A strong strategic email campaign has left both House of Dreams and Defero delighted at the impact that the raffle has had on dozens of important and worthwhile charities.

Posted by Kate Thompson / November 2007

Defero’s ecosystem improves with the addition of a key asset, as Daniel Pate signs on as Director of Interactive Design & Development (ID2). A veteran of the convergent media world, Dan brings his seasoned skills as a Web designer and developer to drive Defero in new, unprecedented directions with his deft thought leadership and ingenuity.

Posted by Kate Thompson / November 2007

Congratulations Shane! After a short period, Shane Connor has established tenure with Defero and brings his noteworthy design talents and leadership skills to Interactive Design & Development (ID2). Look for great things out of this New Media Designer.

Posted by Kate Thompson / November 2007

Defero offers a turnkey solution to help YourBuyer Worldwide launch a global viral campaign highlighted by an incredibly powerful video on globalization. This campaign has brought tremendous success to YourBuyer’s corporate communication initiatives, touching inboxes in every corner of the globe. Defero’s campaign for the global purchasing company is living proof that Thomas Friedman sure had it right in The World is Flat.

Posted by Kate Thompson / November 2007

Trident Interactive and Defero enter into a strategic partnership to offer top television networks- FOX and ABC- a new innovative method of merchandise promotion and trade for their well-known network programs 24, Lost, and Family Guy. Defero and Trident focus on fan loyalty through managed email operations and increased site optimization.

Posted by Kate Thompson / November 2007

Defero’s very own, Mike Rodgers is an honored guest speaker for the Interactive Web Design students at the Art Institute of Phoenix. Mike participates in this lecture series by giving the students valuable advice on how to attain an internship and a job using their learned knowledge.

Posted by Kate Thompson / November 2007

Defero engages in a knowledge enterprise with the Art Institute of Phoenix, gaining accomplished students as interns on Defero’s Interactive Design & Development (ID2) and allowing them to grow into the Defero structure.

Posted by Kate Thompson / November 2007

Defero advances Shasta Pools into the interactive world with a mixed media CD-ROM and leading interface design. Shasta Pools can now use new media as a launch pad for their sales strategies and customer initiatives.

Posted by Kate Thompson / November 2007

Defero continues its interactive endeavors with the gaming universe as it teams with Konami Gaming, Inc., a global leader in progressive casino games and management systems. Defero has helped Konami to unveil a fresh new Web site and begin strategic e-marketing planning- helping Konami use next-generation technologies to achieve greater acquisition, loyalty, and retention with their player and casino audiences.

Posted by Kate Thompson / November 2007

Defero supports our honored soldiers by contributing to the organization Freedom Is Not Free and maintaining their newsletter efforts once again with a structured deployment in October. Defero has helped this reputable organization garner more than $10,000 in donations for the soldiers and the families of fallen and wounded soldiers.

Posted by Kate Thompson / November 2007

The acclaimed, fast-growing title insurance and escrow service provider, Thomas Title & Escrow, has retained the expertise of Defero to revamp their Web presence to be as attractive and innovative as the business itself.

Posted by Kate Thompson / November 2007

Defero and the printing communication behemoth O’Neil Printing, have joined together to offer their clients a unique, unprecedented solution for digital press strategies and online ordering systems.

Posted by Kate Thompson / November 2007

Zig Ideas, an advertising agency focusing in ideation behind the scenes of the top dogs on Madison Avenue, has partnered with Defero on an initiative for WMS Gaming and sees the value of Defero’s powerful arsenal in the interactive realm for future initiatives.

Posted by Kate Thompson / November 2007

Defero extends its expert solutions for the creation and implementation of an exclusive advertisement campaign for the Clements Agency, an insurance and bond specialist.

Posted by Kate Thompson / November 2007

Defero helps The Equitable Real Estate Company shift the real estate open house paradigm. Equitable is truly a pioneer in the open house market with the creation of Open House Live™, a portal for real estate agents to hold virtual open houses to interact live with their prospective clients and offer a range of homes through a wide MLS database.

Posted by Kate Thompson / November 2007

SmartBrand, a strategic marketing and media production agency, utilizes Defero’s convergent media know-how and skilled execution practices to bring their clients into Defero’s interactive marketing niche of managed email. Between Defero’s best practices and SmartBrand’s successful strategic planning, we are administering an award winning marketing campaign showing a triple-digit return on investment.

Posted by Kate Thompson / November 2007

Ski Romagnoli, director of Defero’s subsidiaries - Defero Interactive and PRCast.tv - airs a newscast in Detroit for Daimler Financial Services using a Webcast platform that allows a global live transmission and an archived solution for all leadership personnel involved.

Posted by Kate Thompson / November 2007

Bally Technologies, Inc. employs the services of Defero Media to design the information architecture for a custom learning management system (LMS). Bally will be able to produce content courseware centrally, and deploy to their global organization with ease. A suite of Web 2.0 technologies will allow the innovative juggernaut to constantly adapt the application to changing topical needs.

Posted by Kate Thompson / October 2007

Defero designs “real estate e-marketing in a box” for the acclaimed Summit at Brian Head outside of Las Vegas. Micro-targeted email programs, events, open-houses, and registrations are facilitated seamlessly with Defero’s marketing technology.

Posted by Kate Thompson / October 2007

Aristocrat, Bally, and WMS unite to throw the biggest bash of the year in Las Vegas at the Global Gaming Expo. Defero provides a turnkey event management system allowing the gaming companies to electronically invite, register, credential, and allow access to the event at the House of Blues Mandalay Bay. Branding is extended to printed materials, promotional items, and even cigar bands!

Posted by Kate Thompson / October 2007

Defero releases its most pioneering e-learning application to date, allowing Dr. Fred Johnson of InitiativeOne to offer companies a competitive advantage through a new, innovative online leadership and team building platform – customizable to each client’s particular needs.

Posted by Kate Thompson / October 2007

Defero Interactive travels to New Jersey to deliver a live interactive Webcast for Acuvue, Inc. As part of Johnson&Johnson’s Olympic Marketing program for the Beijing 2008 Olympics, Defero Interactive produced and delivered a live global interactive Webcast for Acuvue. Using a fully mobile production team and Defero’s own InterCast platform, Defero Interactive produced a live global Webcast hosted by Carol Allen and Dr. Howard Purcell from Acuvue introducing “AchieveVision” program and how it applies to marketing and sponsorship efforts for the upcoming Olympic Games in Beijing 2008.

Posted by Kate Thompson / September 2007

Defero and gaming conglomerate Atronic Americas enter into a strategic alliance to develop new marketing machines to further enhance their customer and casino communication initiatives.

Posted by Kate Thompson / September 2007

Defero dips into the local neighborhood community by providing restaurants an avant-garde approach to their marketing efforts. North Scottsdale’s Sushi Satori and Caffe Portobello are now known not only for their great cuisine and community flare, but inventive style through viral email campaigns and loyalty programs.

Posted by Kate Thompson / September 2007

Defero and 1st Hour Communications team up to bring parent communication for education into the digital age by implementing school district-specific, online educational newsletters to connect parents with their children’s education and valuable resources. The program will serve over 80 school districts and will bring money back to the classroom from corporate sponsors, who enjoy behaviorally-targeted advertising benefits.

Posted by Kate Thompson / September 2007

The Hispanic Women’s Corporation successfully captures thousands of women’s attention for the annual Hispanic Women’s Conference in downtown Phoenix with the hand of Defero’s promotional marketing campaign. Defero and HWC continue their relationship through a monthly email marketing campaign consisting of multiple, targeted email publications and with Web 2.0 site enhancements.

Posted by Kate Thompson / September 2007

Preparing for the Global Gaming Expo, WMS creates the “Road 2 G2E®” by employing the inventive talent of Defero and Zig Ideas to initiate a six week long campaign. Defero pioneers the methodology and environment in which “on-brand,” addictive AdverGames are deployed, and also maintains a weekly progressive email campaign unique to each promotion of WMS’ revolutionary product line. The new-to-world program has received early industry accolades for its deft pairing and innovative execution of:  interactive video, 3D environment creation, FLASH®, artificial intelligence, and multi-platform deployment.

Posted by Kate Thompson / September 2007

As a fourth year Web and Interactive Media Design student at the Art Institute of Phoenix, Shane Connor joins Defero as a New Media Designer. With a BA in Graphic Design from New York, he has traveled the distance to continue his design education and be apart of an award-winning Interactive Design & Development (ID2) team.

Posted by Kate Thompson / September 2007

With continued efforts to aid WMS in promoting its newest product lines, Media introduces the latest in Community Gaming™: Press Your Luck™ Big Event™. This exciting product launches via a managed email campaign with a call to the product’s own microsite based on the infamous Press Your Luck™ Whammy character. Customers are even encouraged to create their own customized Whammy T-shirt! Defero constructs an interactive video theater, a creative set that brings the audience “inside” the TV/computer, and manages the turnkey fulfillment of the promotional items.

Posted by Kate Thompson / September 2007

Nick Harrell brings his inventive 3D modeling and animation techniques to Team Defero. Defero continues to pursue “next-gen” Web interface construction.

Posted by Kate Thompson / August 2007

Continuing our successful knowledge exchange internship program, Defero has recruited Scott Patten and Anna Willis into the Marketing Services department. They reign from the respected Arizona State University W.P. Carey School of Business and, everyday, they continue to construct the bridge between Defero and academia – allowing for unique access on both fronts.

Posted by Kate Thompson / August 2007

Kate Thompson has climbed the ladder at Defero by successfully completing Defero’s progressive internship program to take on a new role as Client Advocate. She has proven herself as an asset to the team and as an innovative thinker in account flow and process.

Posted by Kate Thompson / August 2007

Defero shifts the corporate presentation paradigm by bringing WMS Gaming, a pioneer in its industry, to the next level with the successful launch of its Casino Evolved campaign. This campaign offers casino customers a virtual reality on the future of gaming and the current and past success of the progression of WMS’ product line in an interactive, “next-gen” 3-Dimensional environment.  

Posted by Kate Thompson / August 2007

Almost three years after the Tsunami disaster, the repercussions are still horrific. Defero aids the Tsunami children in their fundraising efforts through creative use of mixed media.

Posted by Kate Thompson / July 2007

Welcome aboard Jim Bullock! A veteran in new market explorations and channel management, Jim Bullock brings his storied résumé to his post as Business Development Manager, Midwest Region.

Posted by Kate Thompson / July 2007

PRCast.tv debuts in North America. Defero  enters into a strategic alliance with PR juggernaut BJ Communications. PRCast is an exclusive and cost-effective way to reach audiences around the world through internet-based media tours.

Posted by Kate Thompson / July 2007

Defero helps food conglomerate T. Marzetti adapt their product launch strategy to include an interactive, “next-gen” online promotion.

Posted by Kate Thompson / July 2007

Chief Executive Officer, Eric Brandt, and Ski Romagnoli (Director of Media Operations) host an educational luncheon at the Ritz-Carlton, Phoenix, AZ where Marriott and Ritz-Carlton Event and Technology Executives gather for a roundtable discussion and planning session regarding the rapidly changing landscape of new media and communication technology in hospitality. Marriott executives from across the nation participate in the event via live internet broadcast.

Posted by Kate Thompson / June 2007

Defero truly “goes green” by helping the Desert Botanical Garden achieve a Guinness World record through the live Webcast of their DigIt! campaign.

Posted by Kate Thompson / May 2007

Michael Rodgers signs on as Defero’s new Executive Creative Director. Having earned his stripes on “Madison Avenue” and in Fortune 500 America, Mike leads an award winning creative team with his progressive eye and detailed methodology.

Posted by Kate Thompson / May 2007

Johnson and Johnson taps Defero to help provide timely information to the many different divisions spanning the globe that are part of the Olympic Marketing initiative. J&J found that the live Webcasts and online learning capsules also reduced the amount of alienation people felt being part of globally dispersed team managed centrally. Defero will join J&J in China to facilitate communication efforts during the 2008 Olympics.

Posted by Kate Thompson / May 2007

Defero successfully recruits Richard L. Schaefer, Jr. to take the helm as Director of Business Development. Rick is expeditiously building vertical strategies across gaming, healthcare, regional development, consumer products, and finance.

Posted by Kate Thompson / May 2007

Defero joins forces with the prestigious Eller College of Management at the University of Arizona to construct a knowledge exchange internship program. Kate Thompson signs on in Marketing Services and will bring Defero back to campus when she returns to her post on the Eller Leadership Board.

Posted by Kate Thompson / May 2007

Defero secures another round of venture capital investment to expand into new markets, ramp up IP development, and launch two new subsidiaries.

Posted by Kate Thompson / May 2007

The Hopi Run brought the pressing water shortage issue of our region to light. The run took place in Sedona, AZ with week long festivities that Defero broadcasted over the internet.

Posted by Kate Thompson / April 2007

Defero supports Chicanos Por La Causa in their efforts to secure sponsors, volunteers, and community understanding during their annual fundraising gala with an email awareness campaign and live and on demand Webcast.

Posted by Kate Thompson / April 2007

Chief Sales Officer, Eric Snelz, is invited to join the Board of the ALS Association, Arizona Chapter. Eric will help the association achieve heightened recognition by utilizing our new media resources.

Posted by Kate Thompson / April 2007

Defero Webcasts the world debut of the Infiniti EX Concept and the 2008 Infiniti G37 Coup. Nissan’s FIRST EVER live, global Webcast garnered more than 77,000 hits with viewers from over 100 countries.

Posted by Kate Thompson / April 2007

Defero returns to “the greatest show on grass”. Defero once again hosts their annual client appreciation event at the 2007 FBR Open in Scottsdale, AZ. Clients, associates, and the extended Defero family perch atop the famed 16th hole while supporting the Thunderbird charities.

Posted by Kate Thompson / February 2007

Defero is always on the front line of action in our community. We proudly support the non-profit organization Freedom Is Not Free. Defero’s Chief Sales Officer, Eric Snelz, takes an active seat on the Board of an organization dedicated to assisting the children and families of the wounded and fatally wounded service personnel serving in Iraq and Afghanistan. We have provided this group with an email campaign as well as eZines which will touch thousands of individuals in the hopes of raising additional awareness, funding, and support.

Posted by Kate Thompson / February 2007

Tracie Wells, former Fox News anchor, and President of TWC, Inc. joins the Defero team as a value added reseller. Tracie and her company represent the Defero service matrix in the Midwest region.

Posted by Kate Thompson / February 2007

The JDA Software, Inc. shareholders conference is Webcasted by Defero every quarter, allowing shareholders to participate without the burden of traveling to the conference.

Posted by Kate Thompson / February 2007

Defero is preparing for their annual client appreciation event, also known as “the greatest show on grass.” Clients and the Defero family will come together at the FBR Open to share each other’s laughter, company, the Arizona sunshine, and of course the infamous 16th hole.

Posted by Kate Thompson / January 2007

Mark Napier becomes the newest member of Defero. As an Experience Manager, Mark manages campaign execution and assists in system development.

Posted by Kate Thompson / January 2007

Defero opens Sacramento Operations.

Posted by Kate Thompson / January 2007

Grand Canyon University selects Defero to Webcast the launch of their Executive MBA program. The event is an incredible success, and features compelling keynotes from Colleen Barret, President, Southwest Airlines; Dennis Carey, a renowned executive recruiter for Spencer Stuart; Thomas Gilman, former Chrysler Corporation executive and Chief Financial Officer for the Asbury Automotive Group; Harvey Mackay, Chairman, Mackay Envelope Company; and Margie Blanchard, who heads the Office of the Future think tank for the Blanchard Companies.

Posted by Kate Thompson / January 2007

Ski Romagnoli, Director of Media Operations, is elected to head up Defero’s first subsidiary, Defero Interactive. Defero Interactive proffers an array of streaming media and Webcasting solutions.

Posted by Kate Thompson / January 2007

Defero and WMS enter into a strategic relationship to enhance current casino/customer marketing efforts and extend the powerful WMS brand to an entirely new consumer audience – players!

Posted by Kate Thompson / December 2006

Defero relocates headquarters into a state-of-the-art 10,000 sq. ft. facility. This progressive campus includes a cutting-edge production and Webcast studio, interactive alley, and satellite capabilities.

Posted by Kate Thompson / December 2006

Defero selects BJ Communications as their PR firm. Through their alliance with BJC, Defero begins architecting an extended service suite to bring best-in-class media relations and PR tools to their clients.

Posted by Kate Thompson / December 2006