The Pulse

An App That Could Save Your Life!

jmarzolph — Thu, 19 Aug 2010 00:22:42 +0000

In partnership with TIP Medical Communications, Defero is in the process of completing a multi-faceted mobile application project for a major pharmaceutical company. The application, developed in three different versions to service an audience of physicians using iPhone, Blackberry and Android operating systems, will extend the pharmaceutical company’s brand while providing convenience to physicians and their peers by allowing them to more effectively gather and store information.

A New Face at Defero, Michelle Reyes

jmarzolph — Mon, 02 Aug 2010 17:27:11 +0000

Defero would like to extend a warm greeting to its newest official team member, Michelle Reyes. Michelle started out as our graphic design intern, but when her internship reached an end, we couldn’t let her go! Michelle brings tremendous artistic talent to our design team, and we are excited to have her aboard!

A New Face at Defero, John Marzolph

jmarzolph — Mon, 02 Aug 2010 17:24:50 +0000

The marketing team is excited to have John Marzolph aboard as our newest Marketing Services Intern. John is a recent marketing graduate from the W.P. Carey School of Business at Arizona State University, and brings a dynamic skill-set and phenomenal drive to Defero. We are thrilled to have him join our team!

Pathlight Investors

jmarzolph — Mon, 02 Aug 2010 17:22:20 +0000

Pathlight Investors is an independent, Phoenix-based investment advisory firm specializing in idea-driven investment solutions for their clients. Pathlight and Defero partnered to develop a new CMS-based website to serve as the backbone of Pathlight’s ongoing marketing efforts. The New site includes an easy-to-administer CMS, a feature-rich commentary section, as well as a number of other user-friendly features which enhance Pathlight’s online brand.

CJ’s New Customer Portal

Angelica Kenrick — Fri, 16 Jul 2010 16:55:43 +0000

In an effort to better serve its many customers, both domestic and abroad, Cadillac Jack has tapped Defero to construct a dynamic customer portal capable of serving variable content based upon multiple user parameters. Entering their third year as partners, this is just the latest in a long line of marketing, advertising and communication initiatives the two companies have partnered on. Launching this summer, Cadillac Jack’s newest online innovation is sure to please both clients and staff alike.

TIP Medical Communications & Defero

Angelica Kenrick — Mon, 14 Jun 2010 21:40:37 +0000

Defero is proud to announce a strategic partnership with TIP Medical Communications. Focusing on the healthcare and medical fields, Defero and TIP Medical have worked together on several large projects thus far including mobile app development and webcasting. Defero is excited about this new partnership and looking forward to continuing our work with TIP Medical!

AKF Now NKFAZ

Angelica Kenrick — Wed, 02 Jun 2010 23:34:07 +0000

The National Kidney Foundation of Arizona, formerly known as the Arizona Kidney Foundation, has tapped Defero to be their agency of record to perform both digital and traditional marketing efforts including: site management and maintenance, social media optimization and management, mobile services, campaign strategy, search engine marketing, public relations and much more. Defero’s partnership with NKFAZ began as a digital provider and now has grown to full agency services. Defero is excited about this change for NKFAZ and the continued involvement we will have with the organization!

And the Award Goes To…

Angelica Kenrick — Wed, 26 May 2010 22:56:49 +0000

Defero is proud to announce another great run at the AMA Spectrum Awards this year. Defero received five awards for work entered in such categories as Email Marketing, Event Integrated Marketing Campaign, Social Media, Mobile Marketing, and Annual Report/Catalog. In addition to these five awards, Defero was also named Best of Show for the second year in a row! Congratulations to everyone on the team, and we’re looking forward to another great year!

Fore the Kids!

Angelica Kenrick — Wed, 26 May 2010 22:03:26 +0000

Defero sponsored and attended Our Mother of Sorrows’ Tucson-based golf event to support exceptional local students who were competing in the Science Olympiad held at the University of Illinois. The 15 member team competed in 46 different events against 120 teams from around the nation. Defero helped raise $7,000 for the participants in addition to donating all services including building online registration and email deployments to support the event.

Most Def Associate of 2009, Scott Patten!

csabbatini — Fri, 02 Apr 2010 23:03:42 +0000

This year’s Most Def Associate of 2009 Award goes to Scott Patten! Scott started with Defero as an intern just over two years ago, and has grown to contribute invaluable work to every project he’s touched. As Defero’s key Solutions Architect, Scott’s unbelievable work ethic helps the Defero team deliver big results. A big thank you and congratulations to Scott Patten!