Welcome aboard Andy Parnell! As Executive Director of Solutions Architecture, Andy leads the Defero pack in progressive thought processes through the confluence of his tech, marketing and public relations skill sets. Andy’s prestigious marketing and solutions architecture background will parlay our creative design team with our sales and solutions architecture networks to provide turnkey solutions for our clients. Andy will also be heading up the emergence of Defero’s ecosystem; a holistic approach to tapping the very best in partner solutions to lend a broader suite of services to our ever-expanding customer base.

Posted by Kate Thompson / December 2007

Defero warmly welcomes Amelia Crannell to be part of our winning structured Interactive Design & Development (ID2) team and officially join Defero’s growing ecosystem as New Media Designer. Her learning knowledge and exceptional work ethic expedite our design processes to better serve our clientele.

Posted by Kate Thompson / December 2007

Defero Interactive is now the proud total-solution Webcast provider of the North American International Auto Show (NAIAS) through a partnership with Televideo Studios in Detroit. Official press days will commence on January 13th and run through the 15th. Defero Interactive will be offering a variety of both Webcasting and full production solutions to all the major auto manufacturers.

Posted by Kate Thompson / December 2007

The first live Webcast in a series of 12 for the new Chrysler Corporation began on November 26th. Defero Interactive (featuring the PRCast platform) produced and managed this event with a quick turn-around for another live Webcast on the 28th for Johnson & Johnson.

Posted by Kate Thompson / December 2007

Defero is now offering more solutions for our clients with the addition of our promotional products division. After receiving final licensing from the renewal and accreditation process, we can now offer clients more affordable options to supplement promotional and marketing campaigns.

Posted by Kate Thompson / December 2007

Defero is eminently enthused with the sales team for such wide success at the Global Gaming Expo (G2E) convention in November. While proudly supporting and growing our relationship with current gaming conglomerates, Defero reached out to other gaming establishments to position “Martech” solutions geared toward innovative communications.

Posted by Kate Thompson / December 2007

Defero is proud to continue their commitment to great causes, as they assist the California non-profit House of Dreams in facilitating one of the largest raffles in the state of California. A strong strategic email campaign has left both House of Dreams and Defero delighted at the impact that the raffle has had on dozens of important and worthwhile charities.

Posted by Kate Thompson / November 2007

Defero’s ecosystem improves with the addition of a key asset, as Daniel Pate signs on as Director of Interactive Design & Development (ID2). A veteran of the convergent media world, Dan brings his seasoned skills as a Web designer and developer to drive Defero in new, unprecedented directions with his deft thought leadership and ingenuity.

Posted by Kate Thompson / November 2007

Congratulations Shane! After a short period, Shane Connor has established tenure with Defero and brings his noteworthy design talents and leadership skills to Interactive Design & Development (ID2). Look for great things out of this New Media Designer.

Posted by Kate Thompson / November 2007

Defero offers a turnkey solution to help YourBuyer Worldwide launch a global viral campaign highlighted by an incredibly powerful video on globalization. This campaign has brought tremendous success to YourBuyer’s corporate communication initiatives, touching inboxes in every corner of the globe. Defero’s campaign for the global purchasing company is living proof that Thomas Friedman sure had it right in The World is Flat.

Posted by Kate Thompson / November 2007

Trident Interactive and Defero enter into a strategic partnership to offer top television networks- FOX and ABC- a new innovative method of merchandise promotion and trade for their well-known network programs 24, Lost, and Family Guy. Defero and Trident focus on fan loyalty through managed email operations and increased site optimization.

Posted by Kate Thompson / November 2007

Defero’s very own, Mike Rodgers is an honored guest speaker for the Interactive Web Design students at the Art Institute of Phoenix. Mike participates in this lecture series by giving the students valuable advice on how to attain an internship and a job using their learned knowledge.

Posted by Kate Thompson / November 2007

Defero engages in a knowledge enterprise with the Art Institute of Phoenix, gaining accomplished students as interns on Defero’s Interactive Design & Development (ID2) and allowing them to grow into the Defero structure.

Posted by Kate Thompson / November 2007

Defero advances Shasta Pools into the interactive world with a mixed media CD-ROM and leading interface design. Shasta Pools can now use new media as a launch pad for their sales strategies and customer initiatives.

Posted by Kate Thompson / November 2007

Defero continues its interactive endeavors with the gaming universe as it teams with Konami Gaming, Inc., a global leader in progressive casino games and management systems. Defero has helped Konami to unveil a fresh new Web site and begin strategic e-marketing planning- helping Konami use next-generation technologies to achieve greater acquisition, loyalty, and retention with their player and casino audiences.

Posted by Kate Thompson / November 2007

Defero supports our honored soldiers by contributing to the organization Freedom Is Not Free and maintaining their newsletter efforts once again with a structured deployment in October. Defero has helped this reputable organization garner more than $10,000 in donations for the soldiers and the families of fallen and wounded soldiers.

Posted by Kate Thompson / November 2007

The acclaimed, fast-growing title insurance and escrow service provider, Thomas Title & Escrow, has retained the expertise of Defero to revamp their Web presence to be as attractive and innovative as the business itself.

Posted by Kate Thompson / November 2007

Defero and the printing communication behemoth O’Neil Printing, have joined together to offer their clients a unique, unprecedented solution for digital press strategies and online ordering systems.

Posted by Kate Thompson / November 2007

Zig Ideas, an advertising agency focusing in ideation behind the scenes of the top dogs on Madison Avenue, has partnered with Defero on an initiative for WMS Gaming and sees the value of Defero’s powerful arsenal in the interactive realm for future initiatives.

Posted by Kate Thompson / November 2007

Defero extends its expert solutions for the creation and implementation of an exclusive advertisement campaign for the Clements Agency, an insurance and bond specialist.

Posted by Kate Thompson / November 2007

Defero helps The Equitable Real Estate Company shift the real estate open house paradigm. Equitable is truly a pioneer in the open house market with the creation of Open House Live™, a portal for real estate agents to hold virtual open houses to interact live with their prospective clients and offer a range of homes through a wide MLS database.

Posted by Kate Thompson / November 2007

SmartBrand, a strategic marketing and media production agency, utilizes Defero’s convergent media know-how and skilled execution practices to bring their clients into Defero’s interactive marketing niche of managed email. Between Defero’s best practices and SmartBrand’s successful strategic planning, we are administering an award winning marketing campaign showing a triple-digit return on investment.

Posted by Kate Thompson / November 2007

Ski Romagnoli, director of Defero’s subsidiaries - Defero Interactive and PRCast.tv - airs a newscast in Detroit for Daimler Financial Services using a Webcast platform that allows a global live transmission and an archived solution for all leadership personnel involved.

Posted by Kate Thompson / November 2007

Bally Technologies, Inc. employs the services of Defero Media to design the information architecture for a custom learning management system (LMS). Bally will be able to produce content courseware centrally, and deploy to their global organization with ease. A suite of Web 2.0 technologies will allow the innovative juggernaut to constantly adapt the application to changing topical needs.

Posted by Kate Thompson / October 2007

Defero designs “real estate e-marketing in a box” for the acclaimed Summit at Brian Head outside of Las Vegas. Micro-targeted email programs, events, open-houses, and registrations are facilitated seamlessly with Defero’s marketing technology.

Posted by Kate Thompson / October 2007

Aristocrat, Bally, and WMS unite to throw the biggest bash of the year in Las Vegas at the Global Gaming Expo. Defero provides a turnkey event management system allowing the gaming companies to electronically invite, register, credential, and allow access to the event at the House of Blues Mandalay Bay. Branding is extended to printed materials, promotional items, and even cigar bands!

Posted by Kate Thompson / October 2007

Defero releases its most pioneering e-learning application to date, allowing Dr. Fred Johnson of InitiativeOne to offer companies a competitive advantage through a new, innovative online leadership and team building platform – customizable to each client’s particular needs.

Posted by Kate Thompson / October 2007

Defero Interactive travels to New Jersey to deliver a live interactive Webcast for Acuvue, Inc. As part of Johnson&Johnson’s Olympic Marketing program for the Beijing 2008 Olympics, Defero Interactive produced and delivered a live global interactive Webcast for Acuvue. Using a fully mobile production team and Defero’s own InterCast platform, Defero Interactive produced a live global Webcast hosted by Carol Allen and Dr. Howard Purcell from Acuvue introducing “AchieveVision” program and how it applies to marketing and sponsorship efforts for the upcoming Olympic Games in Beijing 2008.

Posted by Kate Thompson / September 2007

Defero and gaming conglomerate Atronic Americas enter into a strategic alliance to develop new marketing machines to further enhance their customer and casino communication initiatives.

Posted by Kate Thompson / September 2007

Defero dips into the local neighborhood community by providing restaurants an avant-garde approach to their marketing efforts. North Scottsdale’s Sushi Satori and Caffe Portobello are now known not only for their great cuisine and community flare, but inventive style through viral email campaigns and loyalty programs.

Posted by Kate Thompson / September 2007

Defero and 1st Hour Communications team up to bring parent communication for education into the digital age by implementing school district-specific, online educational newsletters to connect parents with their children’s education and valuable resources. The program will serve over 80 school districts and will bring money back to the classroom from corporate sponsors, who enjoy behaviorally-targeted advertising benefits.

Posted by Kate Thompson / September 2007

The Hispanic Women’s Corporation successfully captures thousands of women’s attention for the annual Hispanic Women’s Conference in downtown Phoenix with the hand of Defero’s promotional marketing campaign. Defero and HWC continue their relationship through a monthly email marketing campaign consisting of multiple, targeted email publications and with Web 2.0 site enhancements.

Posted by Kate Thompson / September 2007

Preparing for the Global Gaming Expo, WMS creates the “Road 2 G2E®” by employing the inventive talent of Defero and Zig Ideas to initiate a six week long campaign. Defero pioneers the methodology and environment in which “on-brand,” addictive AdverGames are deployed, and also maintains a weekly progressive email campaign unique to each promotion of WMS’ revolutionary product line. The new-to-world program has received early industry accolades for its deft pairing and innovative execution of:  interactive video, 3D environment creation, FLASH®, artificial intelligence, and multi-platform deployment.

Posted by Kate Thompson / September 2007

As a fourth year Web and Interactive Media Design student at the Art Institute of Phoenix, Shane Connor joins Defero as a New Media Designer. With a BA in Graphic Design from New York, he has traveled the distance to continue his design education and be apart of an award-winning Interactive Design & Development (ID2) team.

Posted by Kate Thompson / September 2007

With continued efforts to aid WMS in promoting its newest product lines, Media introduces the latest in Community Gaming™: Press Your Luck™ Big Event™. This exciting product launches via a managed email campaign with a call to the product’s own microsite based on the infamous Press Your Luck™ Whammy character. Customers are even encouraged to create their own customized Whammy T-shirt! Defero constructs an interactive video theater, a creative set that brings the audience “inside” the TV/computer, and manages the turnkey fulfillment of the promotional items.

Posted by Kate Thompson / September 2007

Nick Harrell brings his inventive 3D modeling and animation techniques to Team Defero. Defero continues to pursue “next-gen” Web interface construction.

Posted by Kate Thompson / August 2007

Continuing our successful knowledge exchange internship program, Defero has recruited Scott Patten and Anna Willis into the Marketing Services department. They reign from the respected Arizona State University W.P. Carey School of Business and, everyday, they continue to construct the bridge between Defero and academia – allowing for unique access on both fronts.

Posted by Kate Thompson / August 2007

Kate Thompson has climbed the ladder at Defero by successfully completing Defero’s progressive internship program to take on a new role as Client Advocate. She has proven herself as an asset to the team and as an innovative thinker in account flow and process.

Posted by Kate Thompson / August 2007

Defero shifts the corporate presentation paradigm by bringing WMS Gaming, a pioneer in its industry, to the next level with the successful launch of its Casino Evolved campaign. This campaign offers casino customers a virtual reality on the future of gaming and the current and past success of the progression of WMS’ product line in an interactive, “next-gen” 3-Dimensional environment.  

Posted by Kate Thompson / August 2007

Almost three years after the Tsunami disaster, the repercussions are still horrific. Defero aids the Tsunami children in their fundraising efforts through creative use of mixed media.

Posted by Kate Thompson / July 2007

Welcome aboard Jim Bullock! A veteran in new market explorations and channel management, Jim Bullock brings his storied résumé to his post as Business Development Manager, Midwest Region.

Posted by Kate Thompson / July 2007

PRCast.tv debuts in North America. Defero  enters into a strategic alliance with PR juggernaut BJ Communications. PRCast is an exclusive and cost-effective way to reach audiences around the world through internet-based media tours.

Posted by Kate Thompson / July 2007

Defero helps food conglomerate T. Marzetti adapt their product launch strategy to include an interactive, “next-gen” online promotion.

Posted by Kate Thompson / July 2007

Chief Executive Officer, Eric Brandt, and Ski Romagnoli (Director of Media Operations) host an educational luncheon at the Ritz-Carlton, Phoenix, AZ where Marriott and Ritz-Carlton Event and Technology Executives gather for a roundtable discussion and planning session regarding the rapidly changing landscape of new media and communication technology in hospitality. Marriott executives from across the nation participate in the event via live internet broadcast.

Posted by Kate Thompson / June 2007

Defero truly “goes green” by helping the Desert Botanical Garden achieve a Guinness World record through the live Webcast of their DigIt! campaign.

Posted by Kate Thompson / May 2007

Michael Rodgers signs on as Defero’s new Executive Creative Director. Having earned his stripes on “Madison Avenue” and in Fortune 500 America, Mike leads an award winning creative team with his progressive eye and detailed methodology.

Posted by Kate Thompson / May 2007

Johnson and Johnson taps Defero to help provide timely information to the many different divisions spanning the globe that are part of the Olympic Marketing initiative. J&J found that the live Webcasts and online learning capsules also reduced the amount of alienation people felt being part of globally dispersed team managed centrally. Defero will join J&J in China to facilitate communication efforts during the 2008 Olympics.

Posted by Kate Thompson / May 2007

Defero successfully recruits Richard L. Schaefer, Jr. to take the helm as Director of Business Development. Rick is expeditiously building vertical strategies across gaming, healthcare, regional development, consumer products, and finance.

Posted by Kate Thompson / May 2007

Defero joins forces with the prestigious Eller College of Management at the University of Arizona to construct a knowledge exchange internship program. Kate Thompson signs on in Marketing Services and will bring Defero back to campus when she returns to her post on the Eller Leadership Board.

Posted by Kate Thompson / May 2007

Defero secures another round of venture capital investment to expand into new markets, ramp up IP development, and launch two new subsidiaries.

Posted by Kate Thompson / May 2007

The Hopi Run brought the pressing water shortage issue of our region to light. The run took place in Sedona, AZ with week long festivities that Defero broadcasted over the internet.

Posted by Kate Thompson / April 2007

Defero supports Chicanos Por La Causa in their efforts to secure sponsors, volunteers, and community understanding during their annual fundraising gala with an email awareness campaign and live and on demand Webcast.

Posted by Kate Thompson / April 2007

Chief Sales Officer, Eric Snelz, is invited to join the Board of the ALS Association, Arizona Chapter. Eric will help the association achieve heightened recognition by utilizing our new media resources.

Posted by Kate Thompson / April 2007

Defero Webcasts the world debut of the Infiniti EX Concept and the 2008 Infiniti G37 Coup. Nissan’s FIRST EVER live, global Webcast garnered more than 77,000 hits with viewers from over 100 countries.

Posted by Kate Thompson / April 2007

Defero returns to “the greatest show on grass”. Defero once again hosts their annual client appreciation event at the 2007 FBR Open in Scottsdale, AZ. Clients, associates, and the extended Defero family perch atop the famed 16th hole while supporting the Thunderbird charities.

Posted by Kate Thompson / February 2007

Defero is always on the front line of action in our community. We proudly support the non-profit organization Freedom Is Not Free. Defero’s Chief Sales Officer, Eric Snelz, takes an active seat on the Board of an organization dedicated to assisting the children and families of the wounded and fatally wounded service personnel serving in Iraq and Afghanistan. We have provided this group with an email campaign as well as eZines which will touch thousands of individuals in the hopes of raising additional awareness, funding, and support.

Posted by Kate Thompson / February 2007

Tracie Wells, former Fox News anchor, and President of TWC, Inc. joins the Defero team as a value added reseller. Tracie and her company represent the Defero service matrix in the Midwest region.

Posted by Kate Thompson / February 2007

The JDA Software, Inc. shareholders conference is Webcasted by Defero every quarter, allowing shareholders to participate without the burden of traveling to the conference.

Posted by Kate Thompson / February 2007

Defero is preparing for their annual client appreciation event, also known as “the greatest show on grass.” Clients and the Defero family will come together at the FBR Open to share each other’s laughter, company, the Arizona sunshine, and of course the infamous 16th hole.

Posted by Kate Thompson / January 2007

Mark Napier becomes the newest member of Defero. As an Experience Manager, Mark manages campaign execution and assists in system development.

Posted by Kate Thompson / January 2007

Defero opens Sacramento Operations.

Posted by Kate Thompson / January 2007

Grand Canyon University selects Defero to Webcast the launch of their Executive MBA program. The event is an incredible success, and features compelling keynotes from Colleen Barret, President, Southwest Airlines; Dennis Carey, a renowned executive recruiter for Spencer Stuart; Thomas Gilman, former Chrysler Corporation executive and Chief Financial Officer for the Asbury Automotive Group; Harvey Mackay, Chairman, Mackay Envelope Company; and Margie Blanchard, who heads the Office of the Future think tank for the Blanchard Companies.

Posted by Kate Thompson / January 2007

Ski Romagnoli, Director of Media Operations, is elected to head up Defero’s first subsidiary, Defero Interactive. Defero Interactive proffers an array of streaming media and Webcasting solutions.

Posted by Kate Thompson / January 2007