Defero truly “goes green” by helping the Desert Botanical Garden achieve a Guinness World record through the live Webcast of their DigIt! campaign.

Posted by Kate Thompson / May 2007

Michael Rodgers signs on as Defero’s new Executive Creative Director. Having earned his stripes on “Madison Avenue” and in Fortune 500 America, Mike leads an award winning creative team with his progressive eye and detailed methodology.

Posted by Kate Thompson / May 2007

Johnson and Johnson taps Defero to help provide timely information to the many different divisions spanning the globe that are part of the Olympic Marketing initiative. J&J found that the live Webcasts and online learning capsules also reduced the amount of alienation people felt being part of globally dispersed team managed centrally. Defero will join J&J in China to facilitate communication efforts during the 2008 Olympics.

Posted by Kate Thompson / May 2007

Defero successfully recruits Richard L. Schaefer, Jr. to take the helm as Director of Business Development. Rick is expeditiously building vertical strategies across gaming, healthcare, regional development, consumer products, and finance.

Posted by Kate Thompson / May 2007

Defero joins forces with the prestigious Eller College of Management at the University of Arizona to construct a knowledge exchange internship program. Kate Thompson signs on in Marketing Services and will bring Defero back to campus when she returns to her post on the Eller Leadership Board.

Posted by Kate Thompson / May 2007

Defero secures another round of venture capital investment to expand into new markets, ramp up IP development, and launch two new subsidiaries.

Posted by Kate Thompson / May 2007