Defero Interactive travels to New Jersey to deliver a live interactive Webcast for Acuvue, Inc. As part of Johnson&Johnson’s Olympic Marketing program for the Beijing 2008 Olympics, Defero Interactive produced and delivered a live global interactive Webcast for Acuvue. Using a fully mobile production team and Defero’s own InterCast platform, Defero Interactive produced a live global Webcast hosted by Carol Allen and Dr. Howard Purcell from Acuvue introducing “AchieveVision” program and how it applies to marketing and sponsorship efforts for the upcoming Olympic Games in Beijing 2008.

Posted by Kate Thompson / September 2007

Defero and gaming conglomerate Atronic Americas enter into a strategic alliance to develop new marketing machines to further enhance their customer and casino communication initiatives.

Posted by Kate Thompson / September 2007

Defero dips into the local neighborhood community by providing restaurants an avant-garde approach to their marketing efforts. North Scottsdale’s Sushi Satori and Caffe Portobello are now known not only for their great cuisine and community flare, but inventive style through viral email campaigns and loyalty programs.

Posted by Kate Thompson / September 2007

Defero and 1st Hour Communications team up to bring parent communication for education into the digital age by implementing school district-specific, online educational newsletters to connect parents with their children’s education and valuable resources. The program will serve over 80 school districts and will bring money back to the classroom from corporate sponsors, who enjoy behaviorally-targeted advertising benefits.

Posted by Kate Thompson / September 2007

The Hispanic Women’s Corporation successfully captures thousands of women’s attention for the annual Hispanic Women’s Conference in downtown Phoenix with the hand of Defero’s promotional marketing campaign. Defero and HWC continue their relationship through a monthly email marketing campaign consisting of multiple, targeted email publications and with Web 2.0 site enhancements.

Posted by Kate Thompson / September 2007

Preparing for the Global Gaming Expo, WMS creates the “Road 2 G2E®” by employing the inventive talent of Defero and Zig Ideas to initiate a six week long campaign. Defero pioneers the methodology and environment in which “on-brand,” addictive AdverGames are deployed, and also maintains a weekly progressive email campaign unique to each promotion of WMS’ revolutionary product line. The new-to-world program has received early industry accolades for its deft pairing and innovative execution of:  interactive video, 3D environment creation, FLASH®, artificial intelligence, and multi-platform deployment.

Posted by Kate Thompson / September 2007

As a fourth year Web and Interactive Media Design student at the Art Institute of Phoenix, Shane Connor joins Defero as a New Media Designer. With a BA in Graphic Design from New York, he has traveled the distance to continue his design education and be apart of an award-winning Interactive Design & Development (ID2) team.

Posted by Kate Thompson / September 2007

With continued efforts to aid WMS in promoting its newest product lines, Media introduces the latest in Community Gaming™: Press Your Luck™ Big Event™. This exciting product launches via a managed email campaign with a call to the product’s own microsite based on the infamous Press Your Luck™ Whammy character. Customers are even encouraged to create their own customized Whammy T-shirt! Defero constructs an interactive video theater, a creative set that brings the audience “inside” the TV/computer, and manages the turnkey fulfillment of the promotional items.

Posted by Kate Thompson / September 2007