Archive for November, 2007

Continued Support for Great Causes

Defero is proud to continue their commitment to great causes, as they assist the California non-profit House of Dreams in facilitating one of the largest raffles in the state of California. A strong strategic email campaign has left both House of Dreams and Defero delighted at the impact that the raffle has had on dozens of important and worthwhile charities.

Posted by Kate Thompson / November 2007

Welcome Dan

Defero’s ecosystem improves with the addition of a key asset, as Daniel Pate signs on as Director of Interactive Design & Development (ID2). A veteran of the convergent media world, Dan brings his seasoned skills as a Web designer and developer to drive Defero in new, unprecedented directions with his deft thought leadership and ingenuity.

Posted by Kate Thompson / November 2007

Kudos to Shane

Congratulations Shane! After a short period, Shane Connor has established tenure with Defero and brings his noteworthy design talents and leadership skills to Interactive Design & Development (ID2). Look for great things out of this New Media Designer.

Posted by Kate Thompson / November 2007

YourBuyer Worldwide & Defero

Defero offers a turnkey solution to help YourBuyer Worldwide launch a global viral campaign highlighted by an incredibly powerful video on globalization. This campaign has brought tremendous success to YourBuyer’s corporate communication initiatives, touching inboxes in every corner of the globe. Defero’s campaign for the global purchasing company is living proof that Thomas Friedman sure had it right in The World is Flat.

Posted by Kate Thompson / November 2007

Defero Offers Unique Promotion to Top Television Networks

Trident Interactive and Defero enter into a strategic partnership to offer top television networks- FOX and ABC- a new innovative method of merchandise promotion and trade for their well-known network programs 24, Lost, and Family Guy. Defero and Trident focus on fan loyalty through managed email operations and increased site optimization.

Posted by Kate Thompson / November 2007

Valuable Advice

Defero’s very own, Mike Rodgers is an honored guest speaker for the Interactive Web Design students at the Art Institute of Phoenix. Mike participates in this lecture series by giving the students valuable advice on how to attain an internship and a job using their learned knowledge.

Posted by Kate Thompson / November 2007

The Art Institute of Phoenix Welcomes Defero

Defero engages in a knowledge enterprise with the Art Institute of Phoenix, gaining accomplished students as interns on Defero’s Interactive Design & Development (ID2) and allowing them to grow into the Defero structure.

Posted by Kate Thompson / November 2007

Defero Dives in with Shasta Pools

Defero advances Shasta Pools into the interactive world with a mixed media CD-ROM and leading interface design. Shasta Pools can now use new media as a launch pad for their sales strategies and customer initiatives.

Posted by Kate Thompson / November 2007

Defero Brings Next-Generation Technologies to Konami

Defero continues its interactive endeavors with the gaming universe as it teams with Konami Gaming, Inc., a global leader in progressive casino games and management systems. Defero has helped Konami to unveil a fresh new Web site and begin strategic e-marketing planning- helping Konami use next-generation technologies to achieve greater acquisition, loyalty, and retention with their player and casino audiences.

Posted by Kate Thompson / November 2007

Freedom Is Not Free

Defero supports our honored soldiers by contributing to the organization Freedom Is Not Free and maintaining their newsletter efforts once again with a structured deployment in October. Defero has helped this reputable organization garner more than $10,000 in donations for the soldiers and the families of fallen and wounded soldiers.

Posted by Kate Thompson / November 2007

Thomas Title & Escrow Chooses Defero

The acclaimed, fast-growing title insurance and escrow service provider, Thomas Title & Escrow, has retained the expertise of Defero to revamp their Web presence to be as attractive and innovative as the business itself.

Posted by Kate Thompson / November 2007

Defero Joins Forces with O’Neil Printing

Defero and the printing communication behemoth O’Neil Printing, have joined together to offer their clients a unique, unprecedented solution for digital press strategies and online ordering systems.

Posted by Kate Thompson / November 2007

Zig Ideas and Defero Team Up

Zig Ideas, an advertising agency focusing in ideation behind the scenes of the top dogs on Madison Avenue, has partnered with Defero on an initiative for WMS Gaming and sees the value of Defero’s powerful arsenal in the interactive realm for future initiatives.

Posted by Kate Thompson / November 2007

Defero & The Clements Agency

Defero extends its expert solutions for the creation and implementation of an exclusive advertisement campaign for the Clements Agency, an insurance and bond specialist.

Posted by Kate Thompson / November 2007

Defero Partners with The Equitable Real Estate Co.

Defero helps The Equitable Real Estate Company shift the real estate open house paradigm. Equitable is truly a pioneer in the open house market with the creation of Open House Live™, a portal for real estate agents to hold virtual open houses to interact live with their prospective clients and offer a range of homes through a wide MLS database.

Posted by Kate Thompson / November 2007

Defero Creates Managed Email Campaign for SmartBrand

SmartBrand, a strategic marketing and media production agency, utilizes Defero’s convergent media know-how and skilled execution practices to bring their clients into Defero’s interactive marketing niche of managed email. Between Defero’s best practices and SmartBrand’s successful strategic planning, we are administering an award winning marketing campaign showing a triple-digit return on investment.

Posted by Kate Thompson / November 2007

Defero Airs Newscast for Daimler Financial

Ski Romagnoli, director of Defero’s subsidiaries - Defero Interactive and PRCast.tv - airs a newscast in Detroit for Daimler Financial Services using a Webcast platform that allows a global live transmission and an archived solution for all leadership personnel involved.

Posted by Kate Thompson / November 2007