Defero was out in force at the Global Gaming Expo in November at the Las Vegas Convention Center. Eight Deferoans attended the convention to support and develop our niche in the gaming vertical. Defero recognizes the importance of staying in-the-know in this crucial vertical. G2E, “the premier gaming trade show in Commercial and Native,” with over 750 exhibitors is one of the largest gaming conventions in the world.
Posted by Jess Peet / December 2008
Defero’s Executive Director of Solutions Architecture, Andy Parnell, co-chaired the 2008 Firetag Invitational on December 5th. Andy created this annual event three years ago to benefit Teen Lifeline, whose mission is “To provide a safe, confidential and crucial crisis service where teens help teens make healthy decisions.” The event was dedicated to the memory of Jules Firetag, the first president of Teen Lifeline’s board and advocate to those in need. The event successfully raised more than $15,000 and has contributed more than $50,000 in its three-year run. Defero encourages its employees to donate their time and money to local nonprofits and is proud to support Teen Lifeline.
Posted by Jess Peet / December 2008
Defero’s collaboration with Knoodle for the Arizona Kidney Foundation made headlines Wednesday, Nov 12th in the Phoenix Business Journal. Check out the article here highlighting the convergence of traditional and digital marketing.
Posted by Jess Peet / November 2008
Defero is proud to announce that Eric Snelz, our Chief Sales Officer, has accepted a position on the Board of Directors for Helping Hands for Freedom, a nonprofit organization that supports military families and provides mentorship and leadership programs for children. Eric’s commitment to helping our community reflects one of Defero’s core values and we proudly commend him on his dedication to helping others.
Posted by Jess Peet / October 2008
Defero continues to make their mark on the casino industry, this time through a partnership with 7 Cedars Casino. The western Washington casino is working with Defero to revamp their website to include a content management system featuring everything from an interactive calendar and Flash elements to Players Club integration. 7cedarscasino.com is scheduled to launch in early 2009.
Posted by Jess Peet / October 2008
Defero is partnering up with Knoodle, another Phoenix-based agency to launch a new Web site for the Arizona Kidney Foundation (AKF). The new Web property will serve as an interactive information portal and will assist AKF (an affiliate of the National Kidney Foundation) in their continuing efforts to provide financial assistance to Arizona’s chronic kidney disease patients and their families. Defero is excited to work alongside Knoodle to bring this site to life for a worthwhile local non-profit. The new site will launch in mid-November at AZkidney.org and knowyourGFR.org.
Posted by Jess Peet / October 2008
Defero furthers their marcomm relationship with Atronic Americas by launching an extremely efficient, custom-built “Print-On-Demand” system. The gaming giant will utilize this web-to-print platform for ordering game slicks, promotional materials, and other collateral print needs through Defero’s centralized system. Global branches, remote offices, sales locations, and even individual associates will have their orders printed and fulfilled at breathtaking speeds, and all will track to central accounting.
Posted by Jess Peet / October 2008
As part of a new parternship with Kahala, Defero is happy to announce the launch of iMix America, a Cold Stone Creamery National Campaign focusing on the use of social and viral techniques in the QSR (Quick Serve Restaurant) marketing arena. iMix America pairs high school contestants with local Cold Stone stores, creating a national competition. Consumers can get an iMix code after purchasing a Cold Stone creation and vote for contestants and their personalized creations online. Votes are streaming in and the winner of the ’sweet’ grand prize valued up to $30,000 will be announced January 1, 2009.
Posted by Jess Peet / September 2008
On July 31st Defero President Mickey Lucas was invited to speak on the subject of digital media and its role in today’s marketing schema at Herbstfest in Primm, NV. Herbstfest is a quarterly gathering of marketing and senior management from Terrible’s Gaming properties around the country to share ideas and vision for future planning. Mickey spoke to 40 managers and directors. Defero is poised to assist Terrible’s corporate in their digital efforts moving forward.
Posted by Jess Peet / September 2008
Defero is excited to have extended tenure to Marquis Arriaga as an Associate New Media Designer on our ID2 team. Marquis has been an intern with Defero for almost a year and we look forward to great things from him moving forward. Welcome Marquis!!
Posted by Jess Peet / September 2008
Through a collaborative partnership with Marshall Fenn, Defero has been awarded a web services agreement to overhaul Casino Rama’s website, one of the largest Casinos in Canada. The project will encompass a wide variety of features and Web 2.0 tools. Working with Casino Rama helps bolster Defero’s burgeoning business with the casino operator vertical.
Posted by Jess Peet / September 2008
Defero has once again tapped our pipeline of local talent by drawing another one of the best and brightest from Arizona State University’s W.P. Carey School of Business. Jessica Peet will bring her strong academic background and Fortune 500 experience to the digital world this fall as a Marketing Services Intern.
Posted by Scott Patten / August 2008
Disaboom is the most comprehensive online resource for people with disabilities. Defero launched a targeted B2B digital mail campaign, prompting businesses to list their products and services on Disaboom.com, to add even more depth to an already valuable resource.
Posted by Kate Thompson / August 2008
The Northwest Indian Gaming Association invited Defero President Mickey Lucas to sit on an expert panel discussion on ‘E-Marketing Solutions’ at the Northwest Indian Gaming Conference in Shelton, WA. This expert panel offered various digital solutions to over 50 marketing professionals from 25 different Indian gaming properties in Washington, Oregon, California and Arizona.
Posted by Scott Patten / August 2008
Defero enables Speks Creative, a Scottsdale-based firm, to offer its clients innovative marketing mechanisms. Defero eagerly anticipates an ongoing relationship with Speks, which offers full-service graphic design and superior printing solutions.
Posted by Scott Patten / August 2008
Extending its reach to the Midwest, Defero joins forces with Regis Marketing, a leader in promotional programs. Regis Marketing Group is known for its broad experience in designing and executing cost-effective incentive programs for a variety of clients. As RMG sets the tempo, the duo sets out to provide clients with the highest quality marketing programs.
Posted by Scott Patten / August 2008
Committed to delivering the highest quality service to our clients, Defero proudly welcomes our new Senior Account Manager to the team. With her years of experience as the US Store Level Marketing, Public Relations and Research Lead at Starbucks, Valerie Carlborg will steer Defero to even greater heights.
Posted by Scott Patten / August 2008
Latino Future Magazine, a Phoenix-based publication dedicated to embracing and celebrating Latino culture, leveraged Defero’s design and development capabilities to enhance its Web presence. Their new Web site serves as an all in one portal for the best in Latino nightlife, business, culture and community.
Posted by Scott Patten / August 2008
Location, location, location! Our insatiable need for water features and an atrium finally got the best of us. Our new office near 12th Street and Camelback is the perfect springboard location to further our Phoenix business relationships and better accommodate our out-of-town clients. Our beautiful new building features unique modern architecture and the city’s greenest courtyard. Please stop by our new desert oasis at:
4450 N 12th St
Suite 260
Phoenix, AZ 85014
Posted by Scott Patten / August 2008
In the perfect marriage of traditional and digital marketing, Defero shows its capacity for delivery. Kernacopia, a traditional, full-service marketing agency out of Columbus, Ohio calls on Defero for digital support as it enters the realm of Web 2.0.
Posted by Scott Patten / July 2008
Green has always been our favorite color. Nevada-based marketing collaborative, SmartBrand, takes advantage of Defero’s integrated platforms for cross-media delivery. Defero is proud to work toward environmental causes with SmartBrand, whose focus on green initiatives through Project Ecobrand helps eco-conscious organizations strive for brand strength. SmartBrand clients include Porsche™ cars and the University of Nevada, Las Vegas.
Posted by Scott Patten / July 2008
Defero moves to the head of the class as it teams up with School 2 Parent/First Hour, a Colorado-based company dedicated to keeping parents informed about their most precious assets. By creating a digital copy of its newsletter, School 2 Parent will be able to reach a much broader audience and provide valuable advertising dollars for the school districts.
Posted by Scott Patten / July 2008
Real World Marketing and Defero team up against the evil force of rising gas prices by designing a micro site with suggestions on how to increase your MPG (miles per gallon). The micro site contains valuable gas-saving techniques and a handy—if not terrifying—national average gasoline price ticker.
Posted by Scott Patten / July 2008
Defero continues its efforts to support local nonprofits. PartnerUp Arizona™ reached out to Defero for the creation of its new Web site. It is the first and only affiliate to have its own Web site in the Partnership for a Drug-Free America national organization. The dedicated Web site will offer visitors one-click charitable access, expediting the process of donating to a worthy cause. Defero is extremely proud to discount its resources for a cause that affects the community so profoundly.
Posted by Scott Patten / July 2008
Live from New York it’s Monday night! Defero ventured to the Big Apple to donate Webcasting and video expertise at the International Cyber-bullying conference. Defero was live, Webcasting the keynote speakers and taping much of the breakout sessions. Using the InterCast Interactive Interface allowed Defero to accept questions from a cyber audience. Microsoft and Verizon helped promote the cutting-edge event, and the Today Show was onsite to cover the conference.
Posted by Scott Patten / July 2008
Defero continues on its quest for world domination. On May 21, Defero representatives attended the 50th annual AMA Phoenix Spectrum awards and were delighted to receive a first-place prize for integrated multimedia. Feel free to come by and admire the beautiful trophy.
Posted by Scott Patten / July 2008
A quick shuffle through Defero’s MarTech™ Deck will reveal the meaning behind words like scrum, AJAX, and vlog. The deck is available in hard copy or digitally on the Defero Web site. The deck’s innovative design will be evident in future projects. At long last, a guide to deciphering Web 2.0!
Posted by Scott Patten / July 2008
A recent convention in Gettysburg taught more than American history. Hosted by Hinda, the convention showcased the work of marketing firms around the country. Defero has entered into strategic partnership talks with several of the attendees.
Posted by Scott Patten / July 2008
Defero is pleased to welcome two new marketing services interns, Melissa Berglund and Elizabeth Coppinger. Elizabeth and Melissa are currently juniors in the highly esteemed Eller College of Management at the University of Arizona. Melissa’s background in Photoshop, Illustrator, and InDesign will undoubtedly be a tremendous asset as we move forward, while Elizabeth brings creative-writing experience to Defero. We can’t wait to see what they can do!
Posted by Scott Patten / July 2008
Defero continues their knowledge exchange internship program by extending a position to Marquis Arriga. Marquis’s graduate experience and educational background will add depth and a fresh perspective to Defero’s ID2 team. As a recent graduate of the Art Institute of Phoenix with a major in Media Arts and Animation, Defero is honored to add yet another skilled talent to the ID2 crew. Welcome aboard Marquis!
Posted by Kate Thompson / April 2008
The Midwest Training Center is the largest Arabian breeding operation in the world and the busiest importer and exporter of Arabian horses in the United States. Defero and Midwest installed a sophisticated Web camera system in its foaling stalls to allow their staff to monitor the mares and to give clients access to the live foal births. Midwest consulted with Defero to make the Midwest foal camera a live feed for the public, providing technological expertise while granting global access.
Posted by Kate Thompson / March 2008
Defero has successfully completed another knowledge exchange enterprise with ASU’s W.P. Carey School of Business. With the start of a new semester brings two new talented business students to continue the Marketing Services Internship. Congratulations Ashley Moore and Shawn Fowler! You have been handed the baton that carries exemplified success here at Defero and will take Defero once again back to the classroom.
Posted by Kate Thompson / February 2008
Defero extends a warm welcome to Jim McLeester who has recently signed on with our sales division. Jim is Director of Business Development and brings with him a strong understanding of our market, not to mention best practices and techniques which will only carry Defero further into 2008 with an unbeatable sales force. Welcome Jim!
Posted by Kate Thompson / February 2008
Welcome to the real world, Scott Patten! Defero would like to congratulate Scott on his graduation from the prestigious Arizona State University, W.P. Carey School of Business this past December. His tremendous efforts as a Marketing Services Intern landed Scott a full time position as a Defero associate. Scott is joining the ranks within Defero’s Solutions Architecture team as a Business Analyst. Let’s see what ladder he’ll jump next.
Posted by Kate Thompson / February 2008
Defero’s very own Director of Media Operations, Ski Romagnoli, was front and center broadcasting the reveal of the new Dodge Challenger live from the 2008 Chicago Auto show. Defero Interactive’s custom-built Webcast platform supports the cross media goals for Dodge’s marketing initiatives, allowing their customers a seamless user experience to “feel the rush” of the new, iconic Challenger.
Posted by Kate Thompson / February 2008
The “greatest show on grass” has come and gone with yet another record-breaking attendance for the 2008 FBR Open. Defero produces their annual client appreciation extravaganza on the famed 16th hole, bringing in clientele and ecosystem partners from all over the country to share our warm and sunny environment while watching the infamous fans at the 16th carve up the PGA’s best with ruthless boos for those not finding the green. We’ll no doubt be there again next year, so let us know if you would like to take part…tickets will be hard to come by.
Posted by Kate Thompson / February 2008
Defero’s Chief Executive Officer, Eric Brandt, attended the International Casino Exhibition (ICE) for Gaming and Gambling manufacturers in London this past month. Defero and current clients within the gaming vertical conducted strategy sessions during the week long summit, providing Defero a unique perspective and better insight into this arena. We’re told the trip went off without a hitch.
Posted by Kate Thompson / February 2008
Our recognized subsidiary, PrCast.tv, launched a Chrysler press conference via an advanced newscast application to connect Chrysler’s customers, partners, and employees during the North American International Auto Show. This customized environment bridges the divide between those customers and important ecosystem members who are present for the press conference and those who cannot physically attend. With the expertise of PrCast.tv’s Director of iBroadcast Operations, Ski Romagnoli, Chrysler successfully unveiled a new breed of performance automobile known as Dodge ZEO.
Posted by Kate Thompson / January 2008
Defero kicks off the New Year with a new look! You may have noticed our site’s facelift and we encourage you to thoroughly check it out. We will be introducing new enhancements, fresh content, and much more in the year to come.
Posted by Kate Thompson / January 2008
Representing Defero Interactive - Defero’s prized subsidiary, Ski Romagnoli shoots a live Webcast on behalf of Jenny Craig at the Beverly Wilshire Hotel using a convergent Webcast platform to deliver a seamless audience experience with an archived solution mechanism allowing for a more desirable interaction.
Posted by Kate Thompson / January 2008
