Archive for February, 2008

It’s a New Semester at Defero

Defero has successfully completed another knowledge exchange enterprise with ASU’s W.P. Carey School of Business. With the start of a new semester brings two new talented business students to continue the Marketing Services Internship. Congratulations Ashley Moore and Shawn Fowler! You have been handed the baton that carries exemplified success here at Defero and will take Defero once again back to the classroom.

Posted by Kate Thompson / February 2008

Jim McLeester Signs On

Defero extends a warm welcome to Jim McLeester who has recently signed on with our sales division. Jim is Director of Business Development and brings with him a strong understanding of our market, not to mention best practices and techniques which will only carry Defero further into 2008 with an unbeatable sales force. Welcome Jim!

Posted by Kate Thompson / February 2008

Congratulations to Scott Patten

Welcome to the real world, Scott Patten! Defero would like to congratulate Scott on his graduation from the prestigious Arizona State University, W.P. Carey School of Business this past December. His tremendous efforts as a Marketing Services Intern landed Scott a full time position as a Defero associate. Scott is joining the ranks within Defero’s Solutions Architecture team as a Business Analyst. Let’s see what ladder he’ll jump next.

Posted by Kate Thompson / February 2008

Dodge Challenger Unveiling

Defero’s very own Director of Media Operations, Ski Romagnoli, was front and center broadcasting the reveal of the new Dodge Challenger live from the 2008 Chicago Auto show. Defero Interactive’s custom-built Webcast platform supports the cross media goals for Dodge’s marketing initiatives, allowing their customers a seamless user experience to “feel the rush” of the new, iconic Challenger.

Posted by Kate Thompson / February 2008

On the 16th

The “greatest show on grass” has come and gone with yet another record-breaking attendance for the 2008 FBR Open. Defero produces their annual client appreciation extravaganza on the famed 16th hole, bringing in clientele and ecosystem partners from all over the country to share our warm and sunny environment while watching the infamous fans at the 16th carve up the PGA’s best with ruthless boos for those not finding the green. We’ll no doubt be there again next year, so let us know if you would like to take part…tickets will be hard to come by.

Posted by Kate Thompson / February 2008

Globetrotting

Defero’s Chief Executive Officer, Eric Brandt, attended the International Casino Exhibition (ICE) for Gaming and Gambling manufacturers in London this past month. Defero and current clients within the gaming vertical conducted strategy sessions during the week long summit, providing Defero a unique perspective and better insight into this arena. We’re told the trip went off without a hitch.

Posted by Kate Thompson / February 2008