In the perfect marriage of traditional and digital marketing, Defero shows its capacity for delivery. Kernacopia, a traditional, full-service marketing agency out of Columbus, Ohio calls on Defero for digital support as it enters the realm of Web 2.0.
Posted by Scott Patten / July 2008
Green has always been our favorite color. Nevada-based marketing collaborative, SmartBrand, takes advantage of Defero’s integrated platforms for cross-media delivery. Defero is proud to work toward environmental causes with SmartBrand, whose focus on green initiatives through Project Ecobrand helps eco-conscious organizations strive for brand strength. SmartBrand clients include Porsche™ cars and the University of Nevada, Las Vegas.
Posted by Scott Patten / July 2008
Defero moves to the head of the class as it teams up with School 2 Parent/First Hour, a Colorado-based company dedicated to keeping parents informed about their most precious assets. By creating a digital copy of its newsletter, School 2 Parent will be able to reach a much broader audience and provide valuable advertising dollars for the school districts.
Posted by Scott Patten / July 2008
Real World Marketing and Defero team up against the evil force of rising gas prices by designing a micro site with suggestions on how to increase your MPG (miles per gallon). The micro site contains valuable gas-saving techniques and a handy—if not terrifying—national average gasoline price ticker.
Posted by Scott Patten / July 2008
Defero continues its efforts to support local nonprofits. PartnerUp Arizona™ reached out to Defero for the creation of its new Web site. It is the first and only affiliate to have its own Web site in the Partnership for a Drug-Free America national organization. The dedicated Web site will offer visitors one-click charitable access, expediting the process of donating to a worthy cause. Defero is extremely proud to discount its resources for a cause that affects the community so profoundly.
Posted by Scott Patten / July 2008
Live from New York it’s Monday night! Defero ventured to the Big Apple to donate Webcasting and video expertise at the International Cyber-bullying conference. Defero was live, Webcasting the keynote speakers and taping much of the breakout sessions. Using the InterCast Interactive Interface allowed Defero to accept questions from a cyber audience. Microsoft and Verizon helped promote the cutting-edge event, and the Today Show was onsite to cover the conference.
Posted by Scott Patten / July 2008
Defero continues on its quest for world domination. On May 21, Defero representatives attended the 50th annual AMA Phoenix Spectrum awards and were delighted to receive a first-place prize for integrated multimedia. Feel free to come by and admire the beautiful trophy.
Posted by Scott Patten / July 2008
A quick shuffle through Defero’s MarTech™ Deck will reveal the meaning behind words like scrum, AJAX, and vlog. The deck is available in hard copy or digitally on the Defero Web site. The deck’s innovative design will be evident in future projects. At long last, a guide to deciphering Web 2.0!
Posted by Scott Patten / July 2008
A recent convention in Gettysburg taught more than American history. Hosted by Hinda, the convention showcased the work of marketing firms around the country. Defero has entered into strategic partnership talks with several of the attendees.
Posted by Scott Patten / July 2008
Defero is pleased to welcome two new marketing services interns, Melissa Berglund and Elizabeth Coppinger. Elizabeth and Melissa are currently juniors in the highly esteemed Eller College of Management at the University of Arizona. Melissa’s background in Photoshop, Illustrator, and InDesign will undoubtedly be a tremendous asset as we move forward, while Elizabeth brings creative-writing experience to Defero. We can’t wait to see what they can do!
Posted by Scott Patten / July 2008
