To help transform a house into a home, Defero launched the “Is It Home Yet” Web site for World Market Center Las Vegas. The site features tips and trends that help guide people through the process of decorating a house. Originally launched for National Home Furnishings Month, the “Is It Home Yet?” campaign finds its home on this site that acts as platform for user generated content, videos, and industry expert articles for users to check out throughout the year.

Posted by Angela / December 2009

Defero redesigned the Thomas Title & Escrow Web site to feature better usability. Additionally, the site now holds a wealth of knowledge about title insurance, real estate settlement and corporate escrow. Check out the Web site at thomastitle.com

Posted by Angela / December 2009

To serve as the portal for all of Golf Headquarters‘ product offerings, a new site was launched by Defero.  The site also hosts a plethora of product information to better inform the consumers as well as acting as a platform for Golf Headquarters’ ongoing customer loyalty marketing initiatives.

Posted by Angela / December 2009

Defero is excited to announce that we are partnering up with Raving Consulting, a casino marketing consulting company, as its digital partner. To kick off this partnership, we were able to catch up with the people of Raving and meet with 150 of their clients at a poolside event in Las Vegas at G2E. We are looking forward to future projects and sharing insights with each other.

Posted by Angela / December 2009

Defero brought its marketing savvy out of the digital arena and onto the football field for an event sponsored by Sun Microsystems on November 23, 2009. Sun Microsystems sponsored a flag football game that matched the employees of CDW, a leading reseller of computer hardware, software and supplier, against CDWG, the government leg of the business.  Defero was tasked with providing customized jerseys, footballs and trophies.

Posted by Angela / December 2009

As we come closer to Thanksgiving this year, Defero is extremely thankful for all the great work put into the 2009 G2E Event, the largest gaming trade show in the world. Ten Deferoans were present at the trade show to support clients and obtain more insights into the gaming vertical. Though the weeks leading up to the event were grueling, seeing our work in living color was well worth it!

Posted by Angela / November 2009

As mentioned last week, Defero competed in Avnet’s 7th Annual 16” B2B Desert Classic to raise funds for Spark of Hope. Though we didn’t win, Team Defero looked mighty sharp in our new Defero jerseys.

Defero at the 2009 B2B Desert Classic

Posted by Angela / November 2009

Looking for a sushi joint with great food and great deals? If so, check out Satori Sushi in Scottsdale. The restaurant has amazing happy hours on Tuesdays through Fridays and double up deals on Saturday, Sunday and Monday. And now it is easy as ever to connect with the restaurant via Facebook and Twitter. Defero just launched the initial phase of Satori’s social strategy; friend them and follow them to hear about the exclusive deals they are offering through Facebook and Twitter.

Posted by Angela / November 2009

This Saturday, the business people of the Valley will be dusting off their softball equipment to compete in Avnet’s 7th Annual 16” B2B Softball Desert Classic, and the Deferoans are ready to achieve athletic glory. Teams from various companies are playing in this tournament to raise money for scholarships for Spark of Hope, a charity benefitting disabled children. Additionally, a celebrity game between the XTRA Sports 910 personalities and the CEOs and presidents from local companies will take place at noon. You can catch the action and root for Team Defero on November 14th at the Tempe Sportsplex.

Posted by Angela / November 2009

Defero Partner and Chief Sales Officer Eric Snelz is sharing his industry knowledge tomorrow at SkySong in an event put together by the American Marketing Association’s Shared Interest Group. He will be presenting his thoughts on New Media Integration and how it can benefit agencies, clients and customers.

Posted by Angela / November 2009

Lon Safko, author of the best selling Social Media Bible, stops by to share his thoughts on the future of social media. He predicts that data sharing will become more streamlined and social, and cites Google Wave as an integrated tool that will advance the way people experience the internet. Safko also comments on proper social media etiquette for companies trying to engage consumers with the brand. Check out the interview at MarTech Radio.

Posted by Angela / November 2009

This month, Defero launched the Blessings in a Backpack Web site as a part of the agency’s pro-bono, community efforts. This rapidly growing charity gives backpacks loaded with food every Friday to students in need. There is enough food in each package to feed the students over the weekend eliminating childhood hunger in 18 states in the country. Blessings in a Backpack currently serves over 100 schools and 18,000 students. To get involved, please visit the Web site for more information.

Posted by Angela / October 2009

IGT just premiered its newest multi-level slot machine featuring Sex and The City. Players can progress through the gaming experience supported by video from this television favorite. Defero built a dazzling new microsite featuring the highly anticipated game inspired by HBO’s four leading ladies. Check out the Winning Never Looked so Good microsite for more information.

Posted by Angela / October 2009

Al Maag is the Chief Communications Officer of Avnet, one of the world’s foremost leaders in technology distribution. In the past, he has been recognized by Upside Magazine and PR Week as one of the most effective PR executives in the nation. He stops by to speak with Defero CEO, Eric Brandt, about marketing in the digital age and how to give back through non-profit organizations in the greater Phoenix area. Tune in to the latest interview of MarTech Radio to hear the full interview.

Posted by Angela / October 2009

In the past month, Defero rebranded the Streets of New York email family as part of the MySTREETS initiative. The “Win Free Pizza For a Year” Contest email campaign was also part of this revamped endeavor. Now, the campaign has come to a close and has seen participation in the hundreds. The email itself was forwarded almost 800 times in total. Stay tuned for the winner to be announced!

Posted by Angela / October 2009

With an extensive background in solutions-selling and promotional marketing, Andy Davis now heads up Defero’s promotional efforts. Mr. Davis has provided marketing solutions for the Arizona Diamondbacks, the Phoenix Suns, the Phoenix Coyotes, SUN Microsystems and CDW prior to joining Defero. He brings much experience and knowledge to Defero, and we are excited to welcome him aboard.

Posted by Angela / October 2009

Cadillac Jack, a leading manufacturer and supplier of gaming machines, will be attending G2E alongside the industry leaders in the gaming arena. Defero is concocting up a creative storm to help the company drive away from the convention with new leads and new business.

Posted by Angela / October 2009

Defero has teamed up with Atlantic Health International to launch the organization’s search engine optimization campaign and social strategy implementation. Atlantic Health International is a leader in the medical vacation experience. Customers are able to relax and rejuvenate in some of the most beautiful destinations in the world.

Posted by Angela / October 2009

The Annual Global Gaming Expo (G2E) is right around the corner, and Defero is creating a new exciting campaign for GameTech. G2E is the gaming industry’s premier event; gaming executives around the world gather together to learn about new technologies and gain insights to succeed in the ever competitive industry. Defero’s campaign for GameTech will be revealed at the convention.

Posted by Angela / October 2009

Double the cheer! In October, there have been some exciting new hires and promotions around Suite 260. Deferoan Marquis Arriaga was promoted to the position of New Media Designer. Scott Goldsmith was also brought on board as a New Media Designer to round out the ID2 team at Defero. We could not be more excited to see the Defero family grow. Congratulations, gentlemen!!

Posted by Angela / October 2009

We believe that today’s youth will shape our future. That is why our CEO—Eric Brandt—and Business Analyst—Angelica Kenrick—spent a day volunteering at Junior Achievement BizTown. Junior Achievement is an international organization that teaches kids how to create and manage wealth, better communities through business and empower people through entrepreneurship. Last year, Junior Achievement impacted the lives of over 4 million students. To date, the organization has served over 87 million students worldwide. To get involved, please check out the Web site.

Posted by Angela / October 2009

Have you entered into Streets of New York’s Win Free Pizza for a Year sweepstakes yet? If not, you better hurry since the contest ends on October 15th. The contest works by forwarding the “Win Free Pizza for a Year” email to as many friends and family members as possible. Though there are still 8 days left to the campaign, Defero, in partnership with Rainmaker Communications, has already met the campaign objectives for this contest by growing the restaurant’s email subscriber base. In addition to this sweepstakes, Defero has also created promotional cards distributed at the Arizona Sundog’s games. Defero is excited to continue its work with Streets of New York, one of the Valley’s favorite restaurants.

Posted by Angela / October 2009

Karina Bohn, the Senior Director of Marketing of the Arizona Diamondbacks oversees all marketing, advertising, branding and much of the field marketing initiatives. Bohn speaks about how the D-Backs engage with their fans in this edition of MarTech Radio. The baseball club uses game day giveaways, activities for kids and social media to connect with the fans. Listen to what Karina Bohn has to say on the radar and off the cuff at MarTech Radio.

Posted by Angela / October 2009

Though you may have never heard of Blue Square Resolutions, you have probably used the company’s service if you have a credit card. Blue Square Solutions partners with the world’s largest transaction processors to manage electronic payments. Defero teamed up with Blue Square Reolutions to launch a new Web site. Check it out and learn more about the company.

Posted by Angela / September 2009

Defero is happy to announce the launch of the new Quebecor Media Web site in English and French. Quebecor is one of Canada’s largest media companies; it publishes, distributes and retails content across multiple media. Users are able to find all the publications within their region with Quebecor’s circulation map. Parlez-vous français? Si vous, visitez ce site: www.qmiventes.ca.

Posted by Angela / September 2009

On September 10th and 11th, 7 Cedars Casino hosted the annual Washington Indian Gaming Association (WIGA) golf tournament in Sequim, WA. Representatives from 15 different Native American casino properties were in attendance as well as representatives from many supporting industries. The festivities included a Thursday night mixer and Friday’s golf tournament; both were held at the Dungeness Golf Course owned by the 7 Cedars Casino. Defero President Mickey Lucas and CEO Eric Brandt attended and enjoyed the company of some of the industry’s biggest players.

Posted by Angela / September 2009

Edward Brice, Vice President of Worldwide Marketing at Lumension, speaks with Eric Brandt about the present and future of social media on MarTech Radio. Brice contends that the physical and digital mediums must converge to create a streamlined method for communication. Listen to the story in full at MarTech Radio.

Posted by Angela / September 2009

The Phoenix IABC—a network of communications professionals—has invited some of the region’s top creatives to present their thoughts at the “Be Heard: The Power of Breakthrough Creative” luncheon. Three Executive Creative Directors from award winning agencies will speak at the event; panelists include the Mark Itkowitz of E.B. Lane, Roger Hurni of Off Madison Ave and our very own Mike Rodgers. Mike Rodgers will be talking about how he encourages and promulgates creativity. For more information about the event please visit the IABC Web site.

Posted by Angela / September 2009

Nova Mesa, the Valley’s own computing systems company, has tapped Defero for its digital account, and Defero could not be more excited to help propel Nova Mesa’s business forward. Defero will be re-branding the company and planning the go-to-market strategy as a joint effort with Rainmaker Communications. Aside from the exciting brand work, Defero also looks forward to work with Matt Bullock—Nova Mesa CEO by day; stand-up comedian by night. Watch out world, Nova Mesa is ready to make some moves.

Posted by Angela / September 2009

Over 25,000 votes later, the people have spoken - and they have chosen to vote Yes to Excitement! The Casino Rama Vote campaign came to a close and saw unprecedented participation and engagement. Working in conjunction with Marshall Fenn Communications, Defero constructed a voting micro site to which other traditional media pointed users to participate in this faux election campaign. By the end of the campaign, the Vote micro site saw over 80,000 page views, over 1:30 average time spent, hundreds of Players Club sign ups, thousands of organic email opt ins, and a well-established viral and social audience. While the close of this campaign is bitter-sweet, Defero is excited with the results and glad that the people have voted Yes to Excitement!

Posted by Angelica Kenrick / September 2009

Defero is pleased to announce the launch of GameTech International’s revitalized Web site. The company’s old site received a much-needed facelift to help invigorate GTI’s brand image and convey messaging and an overall look and feel consistent with the brand’s identity.

Posted by Angelica Kenrick / September 2009

Check out the latest interview on MarTech Radio with Principal and CEO of Marshall Fenn Communications, Jim Kabrajee. This interesting newest addition showcases a great dialogue between Kabrajee and Defero’s own CEO, Eric Brandt, on such hot topics as emerging and disruptive technologies, social media, branding, mobile marketing, and the future of marketing as a whole.

Posted by Angelica Kenrick / August 2009

Defero and Streets of New York are growing their relationship in very exciting ways! Stop in to your nearest Streets location for lunch or dinner, and be on the lookout for new table-tents designed by Defero to showcase Streets’ delicious new Pear & Gorgonzola Salad. What’s more, Defero has been tasked with branding a new initiative called “My Streets” that rewards members of the email family and loyal customers with updates, coupons, promotions and more. Defero is excited to continue developing this relationship and working more with Streets of New York on a variety of marketing endeavors!

Posted by Angelica Kenrick / August 2009

Defero is excited to kick-off our new relationship with Foothills Sports Medicine, which provides rehabilitation, wellness and fitness services to all individuals in the community giving them the opportunity to function at their optimal level. Defero has been tasked with rebuilding their Web presence to make it a portal for all their offerings including physical therapy, sports training, etc. This Web site redesign will result in an updated look and feel from their current site and super serve their varied audience with both aesthetic and functional content.

Posted by Angelica Kenrick / August 2009

Volume 3 of the FEED, Defero’s quarterly e-newsletter, was deployed last week. This quarter, the FEED circled around the central theme of social media and incorporated such elements as lessons on how to use Twitter and Defero CEO Eric Brandt’s thoughts on the usage of social media tools. To read up on what’s happening in digital marketing and in the office, visit the FEED archive, and don’t forget to sign up for future issues!

Posted by Susan Hicks / August 2009

Defero recently launched a new micro site featuring gaming manufacturer Konami’s new horse-race themed community-style game, Beat the Field. The site fully serves the needs of its target audience including casino operators and media through its seamless blend of information and fun. Most notably, visitors to the site can preview the game by watching any of the featured videos.

Posted by Susan Hicks / August 2009

Defero is partnering with Rainmaker Communications to head up marketing for the popular pizza chain Streets of New York. This partnership is a unique opportunity for Defero to show expertise in various forms of digital marketing, search marketing, and traditional methods, as well. The delicious food at lunch meetings is just a perk! And we strongly recommend following @StreetsofNY on Twitter, also, to stay up-to-date on some of the great deals, promotions, and restaurant news!

Posted by Susan Hicks / July 2009

World Market Center Las Vegas, home to international buyers and sellers of home furnishings, is looking to Defero to redesign their Web site. World Market Center is taking steps toward making its virtual presence as powerful and accessible as its breathtaking physical presence. The renovated site will be a dynamic platform, satisfying the needs of its diverse users.

Posted by Susan Hicks / July 2009

Defero designed and constructed a new site for 7 Cedars, a casino and resort located near Seattle, Washington, that recently launched! The attractive new site integrates information about the various attractions of 7 Cedars, including the casino, the golf course, the entertainment calendar, and art inspired by the Jamestown S’Klallam Tribe.

Posted by Susan Hicks / July 2009

Defero team members Kate Thompson, Scott Patten, and Angelica Kenrick are staying active in the marketing community by taking the opportunity to participate in various local organizations. Kate Thompson will be on the Communications Board for the Phoenix chapter of the American Marketing Association, helping with collateral and site redesign, and Scott Patten and Angelica Kenrick have joined Ad 2 Phoenix, an affiliate of the American Advertising Federation. Kate, Scott, and Angelica all equally look forward to the opportunities that will undoubtedly arise from continued active community involvement.

Posted by Susan Hicks / July 2009

In yet another example of how traditional marketing agencies can leverage Defero as their digital arm, Sieb, a firm located here in Phoenix, will utilize Defero’s expertise in digital marketing to strengthen their specialties in brand development, marketing and communications, and brand experiences. Defero is excited to help with the Web development and digital strategies around several key projects, including PureWest.

Posted by Susan Hicks / July 2009

Defero recently redesigned the site for Initiative One: Institute of Business Leadership. Initiative One works to initiate positive change through open communication within organizations. The new site features an iOne Media Center, complete with video, audio, and news clips, as well as a product gallery where visitors to the site can learn more about and purchase Initiative One’s products and/ or services. Initiative One also assigned Defero to do their email deployments. In addition to the successful site launch, Defero continues to provide Initiative One with a targeted, managed email campaign that can now direct recipients to the fresh, updated site!

Posted by Susan Hicks / July 2009

Defero is thrilled to announce our launch of MarTech™ Radio at MarTechRadio.com. The site features discussions led by Defero CEO Eric Brandt about marketing, current and upcoming trends, and the role of technology in an increasingly digital world.  New interviews with noteworthy professionals in the industry will be posted regularly, so listen in, leave a comment, and sign up for the RSS feed!

Posted by Susan Hicks / July 2009

Defero’s CSO Eric Snelz has been appointed to the Board of Directors for the Phoenix chapter of the American Marketing Association.  Between his new role there and his work on the Board for Helping Hands for Freedom, he will certainly be kept busy helping in the community.

Posted by Susan Hicks / July 2009

In a continued partnership with traditional marketing agency Marshall Fenn out of Toronto, Canada, Defero is creating an advertising sales portal for Quebecor Media Inc, a broadcasting, communications, and publishing company operating a variety of subsidiaries including canoe.ca and Sun Media.  QMI operates many publications, both print and online, and Defero will help them streamline their online ad sales, increase revenue, and ultimately enhance customer satisfaction.

Posted by Susan Hicks / July 2009

Defero is proud to announce that it has been able to leap ahead of many of the more mature agencies in the valley in terms of ranking in Phoenix Business Journal’s Book of Lists. In business to business marketing, Defero ranked 12th, and in Web design, Defero broke into the top ten, ranking 9th. Defero’s hard work, high standards, and knowledge of the digital arena will continue to push its reputation above that of competitors.

Posted by Susan Hicks / July 2009

Cadillac Jack, a leading supplier of innovative games and systems, has decided to broaden their relationship with Defero by tasking the team with Search Engine Optimization (SEO) for the Cadillac Jack site. By reviewing and improving upon the current strengths and weaknesses of the Cadillac Jack site, Defero will be able to help the site become a top result for search engines, ultimately driving the number of new users. Not sure what SEO really means? Refer to our MarTech™ Deck to find its definition and browse through other digital marketing terms.

Posted by Susan Hicks / July 2009

Formerly Southwest Graphics, Process Magazine recently launched its inaugural edition featuring coverage of the 2009 AMA Spectrum Awards, including spotlights on Defero’s awards for Best in Show and Digital Marketing. Defero is excited to be a part of this new regional publication and hopes to see Process take off! To see more on our award winning projects, take a look at our work.

Posted by Susan Hicks / June 2009

Just in time for some summer fun, Defero has launched a new promotional micro site for Sands Regency Hotel and Casino highlighting their various summer events and promotions. The micro site utilizes social media platforms such as Twitter and YouTube as well as user-generated content like photo uploads from the numerous events. The photos are a part of a weekly contest to see who best captures the fun of Sands Regency Sizzling Hot Summer.

Posted by Susan Hicks / June 2009

Defero is excited to announce that Blessings in a Backpack is Defero’s pro bono client for the year and is proud to help this non-profit organization throughout their Web redesign. Often, children who receive free or reduced cost meals at school don’t have enough food on the weekends. Blessings in a Backpack is a non-profit organization that helps them by filling their backpacks on Friday afternoons with easily prepared food. They currently feed over 11,500 children in seven states! Defero is working with the organization in an effort to increase awareness and drive donations through a restructuring and renovation of their current Web site. To learn more about donating or getting involved, visit the site at http://www.blessingsinabackpack.com.

Posted by Susan Hicks / June 2009

Defero has just launched a new drive-to-web campaign for Casino Rama, one of the leading casinos in Canada. The campaign is one more example of the fully integrated results achieved through our partnership with Marshall Fenn, a traditional agency out of Toronto, Canada. This fully comprehensive campaign uses all forms of media from TV and billboard to bus wraps to drive Casino Rama patrons to the newly launched micro site. All these efforts get people excited about the campaign between Johnny Cliff and Lester Plainfuss, the two characters vying for votes on either the Yes or No for Excitement platforms, respectively. This campaign is a great example of how to use all available media, digital and otherwise, as well as build awareness through leveraging social media. Check out the site here (and maybe take a stab at voting!): www.casinoramavote.com.

Posted by Susan Hicks / June 2009

New faces fill the office at Defero: Angelica Kenrick, a former Defero intern, is the new Business Analyst; Mark Napier, who once served Defero remotely from Sacramento, has now settled in Phoenix and taken on his new role as Operations Manager; and Susan Hicks, a senior at Arizona State University, is the latest Marketing Services Intern. Defero is excited to utilize and expand each new employee’s skills as the team continues to take on the dynamic field of digital marketing.

Posted by Susan Hicks / June 2009

Defero is incredibly proud to announce the numerous awards received within the last few weeks that have recognized the team’s dedication and hard work:
- At the IABC (International Association of Business Communicators) Copper Quill Awards, Defero won five awards in Electronic Communications, Annual Report Design, Marketing Communications, Social Media, and Brand Identification & Community Relations.
- At the American Marketing Association Phoenix Spectrum Awards, Defero won three awards, two of which honored Defero’s achievements in both digital and social marketing. Defero also was awarded the top prize, Best in Show, for the Cold Stone iMix America campaign. If you’d like to see pictures from the AMAs, visit our Twitter page (and don’t forget to follow us!).
- At the Horizon Interactive Awards, an international competition with over 2,000 entries from 32 countries, Defero was recognized with six silver and bronze awards for its work with Konami and Cadillac Jack as well as Defero’s own MarTech™ Deck and our quarterly newsletter The FEED.
This recognition raises the bar for the Defero team and paves the way for future endeavors as the team tackles numerous new and exciting projects. Congratulations, team: Defero is proud of you!

Posted by Susan Hicks / June 2009

Defero has been working in conjunction with traditional agency The Bauserman Group out of Reno, NV to launch an aggressive eMarketing program highlighting new product specials, syndicated content, contests and other programs to dramatically increase loyalty marketing efforts of this prestigious golf retailer.

Posted by Susan Hicks / May 2009

Defero was recently tasked with creating a reinforcement campaign for G+, WMS Gaming’s most long-standing and successful video slot platform. “Some things in life are constant” is the tag line Defero created that is reflective of the trust slot managers have in G+ and WMS’ continued support. The viewer can peruse the latest theme galleries and download that theme’s marketing package or take it a step farther by entering the Marketing Kit area where they can download an entire Casino marketing kit. The kit ranges from traditional direct mail and posters to digital Web banners and in-casino videos. Defero is excited to announce the successful launch of this B2B micro site and the continued dedication of users to G+, which has proved to be quite the constant. Take a look at the new site!

Posted by Angelica Kenrick / May 2009

Once again proving how Defero can act as a digital arm for traditional agencies, Defero was tasked to round out the efforts of Las Vegas-based traditional agency B&P on a wide-reaching multimedia campaign for Ed Bernstein, one of the largest Personal Injury law firms in the State of Nevada. The campaign will include a broad range of digital solutions, including Web development, Mobile Marketing and Search Marketing.

Posted by Angelica Kenrick / April 2009

After many hours of hard work and relentless effort, Defero is happy to announce the launch of Casino Rama’s brand new Web site. Through an ongoing partnership with Marshall Fenn, Defero was commissioned to completely renovate Casino Rama’s Web site, and the team could not be happier with the results. The new site is not only aesthetically pleasing, using a variety of interactive and user-focused features and functionality, but it also incorporates a truly integrated Web platform, tying in five distinct players club levels to provide super-served content and information based upon individual user preferences. But don’t take our word for it, take a look for yourself by visiting the new site!

Posted by Angelica Kenrick / April 2009

Defero is excited to announce its new relationship with GameTech International, the world’s leader in electronic Bingo based out of Reno, Nevada. Defero was tapped for an extensive campaign with a variety of objectives among which are repositioning the brand in the international marketplace, reaching new verticals, tradeshow and event management, productization, sales and marketing collateral, advertising and digital marketing. Defero kicked off this new relationship by launching GameTech’s new advertising and creative campaign at Bingo World 2009 in Las Vegas.

Posted by Angelica Kenrick / April 2009

In keeping with Defero’s goal to maintain relevancy both today and tomorrow, CEO Eric Brandt has recently become an active member of both the American Advertising Federation and the International Association of Business Communications (IABC) . Both of these memberships offer a wide variety of networking and educational opportunities that will encourage growth in the industry and help Defero maintain its presence in the digital marketplace.

Posted by Angelica Kenrick / March 2009

Defero extends a big congratulations to Scott Patten for his recent graduation from the grueling, year-long Business Analyst program. Scott is the first to complete the Business Analyst program, and he has demonstrated an unmatched work ethic during his quick rise within the organization, leaving behind some big shoes to fill for the next Defero Business Analyst.

Posted by Angelica Kenrick / March 2009

Defero’s continued partnership with Marshall-Fenn proves to be an excellent example of how a digital and traditional agency can work together with continued wins. Most recently, Toronto-based Marshall-Fenn and Defero have collaborated on projects for Mt. Sinai Hospital as well as Sun Media , one of Canada’s largest newspaper publishers. Marshall-Fenn tapped Defero’s digital expertise to extend the range of services offered to these clients, further extending their value and standing as a full-service agency.

Posted by Angelica Kenrick / March 2009

Defero’s own Eric Brandt, CEO, was featured in a Phoenix Business Journal aritcle late January that suggests the economic downturn is not slowing down everyone. The article features several local advertising, marketing, and public relations firms like Defero that are experiencing, as Mr. Brandt put it, an inverse relationship with the current economy. Despite the state of things, Defero is keeping quite busy and is both hopeful for the future and eager to see what exciting new things are to come.

Posted by Angelica Kenrick / February 2009

On February 1st, 2009, Andy Parnell was promoted to the role of Defero’s COO. In only a short year at Defero, Andy has demonstrated a level of expertise across multiple divisions as the Solutions Architecture Executive Director which more than qualifies him for his new role at Defero. Andy has over a decade of experience in the technology sector with experience ranging from sales and marketing to project management and partner relations. He has vast experience in brand development and creating a presence in target markets while driving revenue and managing partner solutions, leading Defero in progressive thought processes through the confluence of his tech, marketing and public relations skill sets. Defero looks forward to having Andy take the helm as COO helping the company leave its footprint as Defero moves into new and emerging markets.

Posted by Angelica Kenrick / February 2009

Defero held its fourth annual FBR open event earlier this month. At the 16th hole, Defero hosted clients who all helped benefit to the Thunderbird charities. The beautiful weather was just the icing on the cake that helped make this event such a resounding success.

Posted by Angelica Kenrick / February 2009

Defero wishes to congratulate Kevin Fry of Arizona who was announced as the official winner of Coldstone Creamery’s iMix America contest . Special recognition goes to Noelle Malindzak of California who came in second place with her Berry, Berry Chocolate iMix creation. The contest was driven by online votes from customers for their favorite contestant’s iMix Coldstone Creamery concoction which garnered over 6 million impressions to the iMix Web site.

Posted by Angelica Kenrick / February 2009

Defero is proud to welcome Angelica Kenrick and Kurtis Hingston to the team. Fostering a growing relationship with Arizona State University’s top-ranked W.P. Carey School of Business Marketing Department, Defero is excited for Angelica and Kurtis to tackle the world of digital marketing with the knowledge and experience gained in the classroom.

Posted by Jess Peet / January 2009

Shasta Pools called on Defero’s managed email expertise for two campaigns to wrap up 2008. The first campaign was aimed to improve Shasta’s managed email program by gathering more information about their current lists and segmenting them based upon preferences. The second, a series of promotional holiday newsletters involved specific targeting and segmentation to drive recipients to an RSVP system and an in-store event. Defero is excited about the new relationship and looking forward to partnering with Shasta on upcoming digital marketing initiatives.

Posted by Jess Peet / January 2009