Defero is proud to welcome Angelica Kenrick and Kurtis Hingston to the team. Fostering a growing relationship with Arizona State University’s top-ranked W.P. Carey School of Business Marketing Department, Defero is excited for Angelica and Kurtis to tackle the world of digital marketing with the knowledge and experience gained in the classroom.

Posted by Jess Peet / January 2009

Shasta Pools called on Defero’s managed email expertise for two campaigns to wrap up 2008. The first campaign was aimed to improve Shasta’s managed email program by gathering more information about their current lists and segmenting them based upon preferences. The second, a series of promotional holiday newsletters involved specific targeting and segmentation to drive recipients to an RSVP system and an in-store event. Defero is excited about the new relationship and looking forward to partnering with Shasta on upcoming digital marketing initiatives.

Posted by Jess Peet / January 2009