Defero has been working in conjunction with traditional agency The Bauserman Group out of Reno, NV to launch an aggressive eMarketing program highlighting new product specials, syndicated content, contests and other programs to dramatically increase loyalty marketing efforts of this prestigious golf retailer.

Posted by Susan Hicks / May 2009

Defero was recently tasked with creating a reinforcement campaign for G+, WMS Gaming’s most long-standing and successful video slot platform. “Some things in life are constant” is the tag line Defero created that is reflective of the trust slot managers have in G+ and WMS’ continued support. The viewer can peruse the latest theme galleries and download that theme’s marketing package or take it a step farther by entering the Marketing Kit area where they can download an entire Casino marketing kit. The kit ranges from traditional direct mail and posters to digital Web banners and in-casino videos. Defero is excited to announce the successful launch of this B2B micro site and the continued dedication of users to G+, which has proved to be quite the constant. Take a look at the new site!

Posted by Angelica Kenrick / May 2009