Formerly Southwest Graphics, Process Magazine recently launched its inaugural edition featuring coverage of the 2009 AMA Spectrum Awards, including spotlights on Defero’s awards for Best in Show and Digital Marketing. Defero is excited to be a part of this new regional publication and hopes to see Process take off! To see more on our award winning projects, take a look at our work.
Posted by Susan Hicks / June 2009
Just in time for some summer fun, Defero has launched a new promotional micro site for Sands Regency Hotel and Casino highlighting their various summer events and promotions. The micro site utilizes social media platforms such as Twitter and YouTube as well as user-generated content like photo uploads from the numerous events. The photos are a part of a weekly contest to see who best captures the fun of Sands Regency Sizzling Hot Summer.
Posted by Susan Hicks / June 2009
Defero is excited to announce that Blessings in a Backpack is Defero’s pro bono client for the year and is proud to help this non-profit organization throughout their Web redesign. Often, children who receive free or reduced cost meals at school don’t have enough food on the weekends. Blessings in a Backpack is a non-profit organization that helps them by filling their backpacks on Friday afternoons with easily prepared food. They currently feed over 11,500 children in seven states! Defero is working with the organization in an effort to increase awareness and drive donations through a restructuring and renovation of their current Web site. To learn more about donating or getting involved, visit the site at http://www.blessingsinabackpack.com.
Posted by Susan Hicks / June 2009
Defero has just launched a new drive-to-web campaign for Casino Rama, one of the leading casinos in Canada. The campaign is one more example of the fully integrated results achieved through our partnership with Marshall Fenn, a traditional agency out of Toronto, Canada. This fully comprehensive campaign uses all forms of media from TV and billboard to bus wraps to drive Casino Rama patrons to the newly launched micro site. All these efforts get people excited about the campaign between Johnny Cliff and Lester Plainfuss, the two characters vying for votes on either the Yes or No for Excitement platforms, respectively. This campaign is a great example of how to use all available media, digital and otherwise, as well as build awareness through leveraging social media. Check out the site here (and maybe take a stab at voting!): www.casinoramavote.com.
Posted by Susan Hicks / June 2009
New faces fill the office at Defero: Angelica Kenrick, a former Defero intern, is the new Business Analyst; Mark Napier, who once served Defero remotely from Sacramento, has now settled in Phoenix and taken on his new role as Operations Manager; and Susan Hicks, a senior at Arizona State University, is the latest Marketing Services Intern. Defero is excited to utilize and expand each new employee’s skills as the team continues to take on the dynamic field of digital marketing.
Posted by Susan Hicks / June 2009
Defero is incredibly proud to announce the numerous awards received within the last few weeks that have recognized the team’s dedication and hard work:
- At the IABC (International Association of Business Communicators) Copper Quill Awards, Defero won five awards in Electronic Communications, Annual Report Design, Marketing Communications, Social Media, and Brand Identification & Community Relations.
- At the American Marketing Association Phoenix Spectrum Awards, Defero won three awards, two of which honored Defero’s achievements in both digital and social marketing. Defero also was awarded the top prize, Best in Show, for the Cold Stone iMix America campaign. If you’d like to see pictures from the AMAs, visit our Twitter page (and don’t forget to follow us!).
- At the Horizon Interactive Awards, an international competition with over 2,000 entries from 32 countries, Defero was recognized with six silver and bronze awards for its work with Konami and Cadillac Jack as well as Defero’s own MarTech™ Deck and our quarterly newsletter The FEED.
This recognition raises the bar for the Defero team and paves the way for future endeavors as the team tackles numerous new and exciting projects. Congratulations, team: Defero is proud of you!
Posted by Susan Hicks / June 2009
