Defero is partnering with Rainmaker Communications to head up marketing for the popular pizza chain Streets of New York. This partnership is a unique opportunity for Defero to show expertise in various forms of digital marketing, search marketing, and traditional methods, as well. The delicious food at lunch meetings is just a perk! And we strongly recommend following @StreetsofNY on Twitter, also, to stay up-to-date on some of the great deals, promotions, and restaurant news!

Posted by Susan Hicks / July 2009

World Market Center Las Vegas, home to international buyers and sellers of home furnishings, is looking to Defero to redesign their Web site. World Market Center is taking steps toward making its virtual presence as powerful and accessible as its breathtaking physical presence. The renovated site will be a dynamic platform, satisfying the needs of its diverse users.

Posted by Susan Hicks / July 2009

Defero designed and constructed a new site for 7 Cedars, a casino and resort located near Seattle, Washington, that recently launched! The attractive new site integrates information about the various attractions of 7 Cedars, including the casino, the golf course, the entertainment calendar, and art inspired by the Jamestown S’Klallam Tribe.

Posted by Susan Hicks / July 2009

Defero team members Kate Thompson, Scott Patten, and Angelica Kenrick are staying active in the marketing community by taking the opportunity to participate in various local organizations. Kate Thompson will be on the Communications Board for the Phoenix chapter of the American Marketing Association, helping with collateral and site redesign, and Scott Patten and Angelica Kenrick have joined Ad 2 Phoenix, an affiliate of the American Advertising Federation. Kate, Scott, and Angelica all equally look forward to the opportunities that will undoubtedly arise from continued active community involvement.

Posted by Susan Hicks / July 2009

In yet another example of how traditional marketing agencies can leverage Defero as their digital arm, Sieb, a firm located here in Phoenix, will utilize Defero’s expertise in digital marketing to strengthen their specialties in brand development, marketing and communications, and brand experiences. Defero is excited to help with the Web development and digital strategies around several key projects, including PureWest.

Posted by Susan Hicks / July 2009

Defero recently redesigned the site for Initiative One: Institute of Business Leadership. Initiative One works to initiate positive change through open communication within organizations. The new site features an iOne Media Center, complete with video, audio, and news clips, as well as a product gallery where visitors to the site can learn more about and purchase Initiative One’s products and/ or services. Initiative One also assigned Defero to do their email deployments. In addition to the successful site launch, Defero continues to provide Initiative One with a targeted, managed email campaign that can now direct recipients to the fresh, updated site!

Posted by Susan Hicks / July 2009

Defero is thrilled to announce our launch of MarTech™ Radio at MarTechRadio.com. The site features discussions led by Defero CEO Eric Brandt about marketing, current and upcoming trends, and the role of technology in an increasingly digital world.  New interviews with noteworthy professionals in the industry will be posted regularly, so listen in, leave a comment, and sign up for the RSS feed!

Posted by Susan Hicks / July 2009

Defero’s CSO Eric Snelz has been appointed to the Board of Directors for the Phoenix chapter of the American Marketing Association.  Between his new role there and his work on the Board for Helping Hands for Freedom, he will certainly be kept busy helping in the community.

Posted by Susan Hicks / July 2009

In a continued partnership with traditional marketing agency Marshall Fenn out of Toronto, Canada, Defero is creating an advertising sales portal for Quebecor Media Inc, a broadcasting, communications, and publishing company operating a variety of subsidiaries including canoe.ca and Sun Media.  QMI operates many publications, both print and online, and Defero will help them streamline their online ad sales, increase revenue, and ultimately enhance customer satisfaction.

Posted by Susan Hicks / July 2009

Defero is proud to announce that it has been able to leap ahead of many of the more mature agencies in the valley in terms of ranking in Phoenix Business Journal’s Book of Lists. In business to business marketing, Defero ranked 12th, and in Web design, Defero broke into the top ten, ranking 9th. Defero’s hard work, high standards, and knowledge of the digital arena will continue to push its reputation above that of competitors.

Posted by Susan Hicks / July 2009

Cadillac Jack, a leading supplier of innovative games and systems, has decided to broaden their relationship with Defero by tasking the team with Search Engine Optimization (SEO) for the Cadillac Jack site. By reviewing and improving upon the current strengths and weaknesses of the Cadillac Jack site, Defero will be able to help the site become a top result for search engines, ultimately driving the number of new users. Not sure what SEO really means? Refer to our MarTech™ Deck to find its definition and browse through other digital marketing terms.

Posted by Susan Hicks / July 2009