Check out the latest interview on MarTech Radio with Principal and CEO of Marshall Fenn Communications, Jim Kabrajee. This interesting newest addition showcases a great dialogue between Kabrajee and Defero’s own CEO, Eric Brandt, on such hot topics as emerging and disruptive technologies, social media, branding, mobile marketing, and the future of marketing as a whole.
Posted by Angelica Kenrick / August 2009
Defero and Streets of New York are growing their relationship in very exciting ways! Stop in to your nearest Streets location for lunch or dinner, and be on the lookout for new table-tents designed by Defero to showcase Streets’ delicious new Pear & Gorgonzola Salad. What’s more, Defero has been tasked with branding a new initiative called “My Streets” that rewards members of the email family and loyal customers with updates, coupons, promotions and more. Defero is excited to continue developing this relationship and working more with Streets of New York on a variety of marketing endeavors!
Posted by Angelica Kenrick / August 2009
Defero is excited to kick-off our new relationship with Foothills Sports Medicine, which provides rehabilitation, wellness and fitness services to all individuals in the community giving them the opportunity to function at their optimal level. Defero has been tasked with rebuilding their Web presence to make it a portal for all their offerings including physical therapy, sports training, etc. This Web site redesign will result in an updated look and feel from their current site and super serve their varied audience with both aesthetic and functional content.
Posted by Angelica Kenrick / August 2009
Volume 3 of the FEED, Defero’s quarterly e-newsletter, was deployed last week. This quarter, the FEED circled around the central theme of social media and incorporated such elements as lessons on how to use Twitter and Defero CEO Eric Brandt’s thoughts on the usage of social media tools. To read up on what’s happening in digital marketing and in the office, visit the FEED archive, and don’t forget to sign up for future issues!
Posted by Susan Hicks / August 2009
Defero recently launched a new micro site featuring gaming manufacturer Konami’s new horse-race themed community-style game, Beat the Field. The site fully serves the needs of its target audience including casino operators and media through its seamless blend of information and fun. Most notably, visitors to the site can preview the game by watching any of the featured videos.
Posted by Susan Hicks / August 2009
