Though you may have never heard of Blue Square Resolutions, you have probably used the company’s service if you have a credit card. Blue Square Solutions partners with the world’s largest transaction processors to manage electronic payments. Defero teamed up with Blue Square Reolutions to launch a new Web site. Check it out and learn more about the company.
Posted by Angela / September 2009
Defero is happy to announce the launch of the new Quebecor Media Web site in English and French. Quebecor is one of Canada’s largest media companies; it publishes, distributes and retails content across multiple media. Users are able to find all the publications within their region with Quebecor’s circulation map. Parlez-vous français? Si vous, visitez ce site: www.qmiventes.ca.
Posted by Angela / September 2009
On September 10th and 11th, 7 Cedars Casino hosted the annual Washington Indian Gaming Association (WIGA) golf tournament in Sequim, WA. Representatives from 15 different Native American casino properties were in attendance as well as representatives from many supporting industries. The festivities included a Thursday night mixer and Friday’s golf tournament; both were held at the Dungeness Golf Course owned by the 7 Cedars Casino. Defero President Mickey Lucas and CEO Eric Brandt attended and enjoyed the company of some of the industry’s biggest players.
Posted by Angela / September 2009
Edward Brice, Vice President of Worldwide Marketing at Lumension, speaks with Eric Brandt about the present and future of social media on MarTech Radio. Brice contends that the physical and digital mediums must converge to create a streamlined method for communication. Listen to the story in full at MarTech Radio.
Posted by Angela / September 2009
The Phoenix IABC—a network of communications professionals—has invited some of the region’s top creatives to present their thoughts at the “Be Heard: The Power of Breakthrough Creative” luncheon. Three Executive Creative Directors from award winning agencies will speak at the event; panelists include the Mark Itkowitz of E.B. Lane, Roger Hurni of Off Madison Ave and our very own Mike Rodgers. Mike Rodgers will be talking about how he encourages and promulgates creativity. For more information about the event please visit the IABC Web site.
Posted by Angela / September 2009
Nova Mesa, the Valley’s own computing systems company, has tapped Defero for its digital account, and Defero could not be more excited to help propel Nova Mesa’s business forward. Defero will be re-branding the company and planning the go-to-market strategy as a joint effort with Rainmaker Communications. Aside from the exciting brand work, Defero also looks forward to work with Matt Bullock—Nova Mesa CEO by day; stand-up comedian by night. Watch out world, Nova Mesa is ready to make some moves.
Posted by Angela / September 2009
Over 25,000 votes later, the people have spoken - and they have chosen to vote Yes to Excitement! The Casino Rama Vote campaign came to a close and saw unprecedented participation and engagement. Working in conjunction with Marshall Fenn Communications, Defero constructed a voting micro site to which other traditional media pointed users to participate in this faux election campaign. By the end of the campaign, the Vote micro site saw over 80,000 page views, over 1:30 average time spent, hundreds of Players Club sign ups, thousands of organic email opt ins, and a well-established viral and social audience. While the close of this campaign is bitter-sweet, Defero is excited with the results and glad that the people have voted Yes to Excitement!
Posted by Angelica Kenrick / September 2009
Defero is pleased to announce the launch of GameTech International’s revitalized Web site. The company’s old site received a much-needed facelift to help invigorate GTI’s brand image and convey messaging and an overall look and feel consistent with the brand’s identity.
Posted by Angelica Kenrick / September 2009
