This month, Defero launched the Blessings in a Backpack Web site as a part of the agency’s pro-bono, community efforts. This rapidly growing charity gives backpacks loaded with food every Friday to students in need. There is enough food in each package to feed the students over the weekend eliminating childhood hunger in 18 states in the country. Blessings in a Backpack currently serves over 100 schools and 18,000 students. To get involved, please visit the Web site for more information.

Posted by Angela / October 2009

IGT just premiered its newest multi-level slot machine featuring Sex and The City. Players can progress through the gaming experience supported by video from this television favorite. Defero built a dazzling new microsite featuring the highly anticipated game inspired by HBO’s four leading ladies. Check out the Winning Never Looked so Good microsite for more information.

Posted by Angela / October 2009

Al Maag is the Chief Communications Officer of Avnet, one of the world’s foremost leaders in technology distribution. In the past, he has been recognized by Upside Magazine and PR Week as one of the most effective PR executives in the nation. He stops by to speak with Defero CEO, Eric Brandt, about marketing in the digital age and how to give back through non-profit organizations in the greater Phoenix area. Tune in to the latest interview of MarTech Radio to hear the full interview.

Posted by Angela / October 2009

In the past month, Defero rebranded the Streets of New York email family as part of the MySTREETS initiative. The “Win Free Pizza For a Year” Contest email campaign was also part of this revamped endeavor. Now, the campaign has come to a close and has seen participation in the hundreds. The email itself was forwarded almost 800 times in total. Stay tuned for the winner to be announced!

Posted by Angela / October 2009

With an extensive background in solutions-selling and promotional marketing, Andy Davis now heads up Defero’s promotional efforts. Mr. Davis has provided marketing solutions for the Arizona Diamondbacks, the Phoenix Suns, the Phoenix Coyotes, SUN Microsystems and CDW prior to joining Defero. He brings much experience and knowledge to Defero, and we are excited to welcome him aboard.

Posted by Angela / October 2009

Cadillac Jack, a leading manufacturer and supplier of gaming machines, will be attending G2E alongside the industry leaders in the gaming arena. Defero is concocting up a creative storm to help the company drive away from the convention with new leads and new business.

Posted by Angela / October 2009

Defero has teamed up with Atlantic Health International to launch the organization’s search engine optimization campaign and social strategy implementation. Atlantic Health International is a leader in the medical vacation experience. Customers are able to relax and rejuvenate in some of the most beautiful destinations in the world.

Posted by Angela / October 2009

The Annual Global Gaming Expo (G2E) is right around the corner, and Defero is creating a new exciting campaign for GameTech. G2E is the gaming industry’s premier event; gaming executives around the world gather together to learn about new technologies and gain insights to succeed in the ever competitive industry. Defero’s campaign for GameTech will be revealed at the convention.

Posted by Angela / October 2009

Double the cheer! In October, there have been some exciting new hires and promotions around Suite 260. Deferoan Marquis Arriaga was promoted to the position of New Media Designer. Scott Goldsmith was also brought on board as a New Media Designer to round out the ID2 team at Defero. We could not be more excited to see the Defero family grow. Congratulations, gentlemen!!

Posted by Angela / October 2009

We believe that today’s youth will shape our future. That is why our CEO—Eric Brandt—and Business Analyst—Angelica Kenrick—spent a day volunteering at Junior Achievement BizTown. Junior Achievement is an international organization that teaches kids how to create and manage wealth, better communities through business and empower people through entrepreneurship. Last year, Junior Achievement impacted the lives of over 4 million students. To date, the organization has served over 87 million students worldwide. To get involved, please check out the Web site.

Posted by Angela / October 2009

Have you entered into Streets of New York’s Win Free Pizza for a Year sweepstakes yet? If not, you better hurry since the contest ends on October 15th. The contest works by forwarding the “Win Free Pizza for a Year” email to as many friends and family members as possible. Though there are still 8 days left to the campaign, Defero, in partnership with Rainmaker Communications, has already met the campaign objectives for this contest by growing the restaurant’s email subscriber base. In addition to this sweepstakes, Defero has also created promotional cards distributed at the Arizona Sundog’s games. Defero is excited to continue its work with Streets of New York, one of the Valley’s favorite restaurants.

Posted by Angela / October 2009

Karina Bohn, the Senior Director of Marketing of the Arizona Diamondbacks oversees all marketing, advertising, branding and much of the field marketing initiatives. Bohn speaks about how the D-Backs engage with their fans in this edition of MarTech Radio. The baseball club uses game day giveaways, activities for kids and social media to connect with the fans. Listen to what Karina Bohn has to say on the radar and off the cuff at MarTech Radio.

Posted by Angela / October 2009