Archive for November, 2009

A Recap of G2E

As we come closer to Thanksgiving this year, Defero is extremely thankful for all the great work put into the 2009 G2E Event, the largest gaming trade show in the world. Ten Deferoans were present at the trade show to support clients and obtain more insights into the gaming vertical. Though the weeks leading up to the event were grueling, seeing our work in living color was well worth it!

Posted by Angela / November 2009

Team Defero

As mentioned last week, Defero competed in Avnet’s 7th Annual 16” B2B Desert Classic to raise funds for Spark of Hope. Though we didn’t win, Team Defero looked mighty sharp in our new Defero jerseys.

Defero at the 2009 B2B Desert Classic

Defero at the 2009 B2B Desert Classic

Posted by Angela / November 2009

Satori Sushi

Looking for a sushi joint with great food and great deals? If so, check out Satori Sushi in Scottsdale. The restaurant has amazing happy hours on Tuesdays through Fridays and double up deals on Saturday, Sunday and Monday. And now it is easy as ever to connect with the restaurant via Facebook and Twitter. Defero just launched the initial phase of Satori’s social strategy; friend them and follow them to hear about the exclusive deals they are offering through Facebook and Twitter.

Posted by Angela / November 2009

Avnet 16” B2B Softball Desert Classic

This Saturday, the business people of the Valley will be dusting off their softball equipment to compete in Avnet’s 7th Annual 16” B2B Softball Desert Classic, and the Deferoans are ready to achieve athletic glory. Teams from various companies are playing in this tournament to raise money for scholarships for Spark of Hope, a charity benefitting disabled children. Additionally, a celebrity game between the XTRA Sports 910 personalities and the CEOs and presidents from local companies will take place at noon. You can catch the action and root for Team Defero on November 14th at the Tempe Sportsplex.

Posted by Angela / November 2009

Snelz Presents at AMA SIG Event

Defero Partner and Chief Sales Officer Eric Snelz is sharing his industry knowledge tomorrow at SkySong in an event put together by the American Marketing Association’s Shared Interest Group. He will be presenting his thoughts on New Media Integration and how it can benefit agencies, clients and customers.

Posted by Angela / November 2009

Social Media Guru, Lon Safko, on Martech Radio

Lon Safko, author of the best selling Social Media Bible, stops by to share his thoughts on the future of social media. He predicts that data sharing will become more streamlined and social, and cites Google Wave as an integrated tool that will advance the way people experience the internet. Safko also comments on proper social media etiquette for companies trying to engage consumers with the brand. Check out the interview at MarTech Radio.

Posted by Angela / November 2009