In partnership with TIP Medical Communications, Defero is in the process of completing a multi-faceted mobile application project for a major pharmaceutical company. The application, developed in three different versions to service an audience of physicians using iPhone, Blackberry and Android operating systems, will extend the pharmaceutical company’s brand while providing convenience to physicians and their peers by allowing them to more effectively gather and store information.

Posted by jmarzolph / August 2010

Defero would like to extend a warm greeting to its newest official team member, Michelle Reyes.  Michelle started out as our graphic design intern, but when her internship reached an end, we couldn’t let her go! Michelle brings tremendous artistic talent to our design team, and we are excited to have her aboard!

Posted by jmarzolph / August 2010

The marketing team is excited to have John Marzolph aboard as our newest Marketing Services Intern.  John is a recent marketing graduate from the W.P. Carey School of Business at Arizona State University, and brings a dynamic skill-set and phenomenal drive to Defero. We are thrilled to have him join our team!

Posted by jmarzolph / August 2010

Pathlight Investors is an independent, Phoenix-based investment advisory firm specializing in idea-driven investment solutions for their clients.  Pathlight and Defero partnered to develop a new CMS-based website to serve as the backbone of Pathlight’s ongoing marketing efforts.  The New site includes an easy-to-administer CMS, a feature-rich commentary section, as well as a number of other user-friendly features which enhance Pathlight’s online brand.

Posted by jmarzolph / August 2010

In an effort to better serve its many customers, both domestic and abroad, Cadillac Jack has tapped Defero to construct a dynamic customer portal capable of serving variable content based upon multiple user parameters. Entering their third year as partners, this is just the latest in a long line of marketing, advertising and communication initiatives the two companies have partnered on. Launching this summer, Cadillac Jack’s newest online innovation is sure to please both clients and staff alike.

Posted by Angelica Kenrick / July 2010

Defero is proud to announce a strategic partnership with TIP Medical Communications. Focusing on the healthcare and medical fields, Defero and TIP Medical have worked together on several large projects thus far including mobile app development and webcasting. Defero is excited about this new partnership and looking forward to continuing our work with TIP Medical!

Posted by Angelica Kenrick / June 2010

The National Kidney Foundation of Arizona, formerly known as the Arizona Kidney Foundation, has tapped Defero to be their agency of record to perform both digital and traditional marketing efforts including: site management and maintenance, social media optimization and management, mobile services, campaign strategy, search engine marketing, public relations and much more. Defero’s partnership with NKFAZ began as a digital provider and now has grown to full agency services. Defero is excited about this change for NKFAZ and the continued involvement we will have with the organization!

Posted by Angelica Kenrick / June 2010

Defero is proud to announce another great run at the AMA Spectrum Awards this year. Defero received five awards for work entered in such categories as Email Marketing, Event Integrated Marketing Campaign, Social Media, Mobile Marketing, and Annual Report/Catalog. In addition to these five awards, Defero was also named Best of Show for the second year in a row! Congratulations to everyone on the team, and we’re looking forward to another great year!

Posted by Angelica Kenrick / May 2010

Defero sponsored and attended Our Mother of Sorrows’ Tucson-based golf event to support exceptional local students who were competing in the Science Olympiad held at the University of Illinois. The 15 member team competed in 46 different events against 120 teams from around the nation. Defero helped raise $7,000 for the participants in addition to donating all services including building online registration and email deployments to support the event.

Posted by Angelica Kenrick / May 2010

This year’s Most Def Associate of 2009 Award goes to Scott Patten! Scott started with Defero as an intern just over two years ago, and has grown to contribute invaluable work to every project he’s touched. As Defero’s key Solutions Architect, Scott’s unbelievable work ethic helps the Defero team deliver big results. A big thank you and congratulations to Scott Patten!

Posted by csabbatini / April 2010

MarTech Radio had the privilege last week of interviewing the Director of Marketing and Communications at Phoenix Children’s Hospital, Debra Stevens. In her role as Director, Stevens leads many of the Hospital’s communication channels, including brand management, advertising, public relations, physician relations, and the Hospital’s Web presence. She demonstrates a knowledge and passion about her work that makes the interview both informative and exciting. Be sure to tune in at http://martechradio.com/ to check this MarTech Radio out!

Posted by csabbatini / April 2010

COO Andy Parnell joined a panel of valley leaders earlier last week at the Phoenix AMA Monthly Luncheon. Speaking on the topic of ROI and finding the right balance, Andy shared some Defero best practices pertaining to measurement metrics within the digital space.

On Saturday, Defero took a company trip to catch the Phoenix Coyotes in action. We had a fantastic time at the game, and were able to enjoy it in the company of friends Ed Brice of Lumension and Anna Brice of Pinnacle Marketing. Thanks for a great time guys!

Over in Reno, Nevada, Defero President Mickey Lucas and his wife Tonette Lucas represented Defero at the annual Big Brothers, Big Sisters Gala dinner at the Grand Sierra Resort. Defero remains committed to supporting our communities, and enjoys showing its support at events that benefit charitable organizations.

Posted by csabbatini / April 2010

Keeping things exciting over at our MarTech Radio this week was Phoenix Suns VP of Digital, Jeramie McPeek. Now in his 18th season with the team, McPeek shares his wisdom as leader of the Suns’ digital and social media efforts, and offers thoughts on the current landscape of social media and what we might expect in the future of digital. If you haven’t caught a MarTech Radio interview yet, this is a fantastic one to check out!

Posted by csabbatini / March 2010

This past weekend, Defero headed out of the office and onto the green for an incredible showing at the Waste Management Phoenix Open. In addition to enjoying the game, Defero had the pleasure of hosting clients and friends from companies Right Guard, Henkel, Arizona Kidney Foundation, GameTech International, Marsh Insurance, Admire Plastic Surgery, SAIC, Streets of New York, Lumension, and Alliance Bank. Thanks for a great time, guys!

Of course, we can’t forget to send out a big congrats to Hunter Mahan, the WM Phoenix Open champion. What an awesome weekend!

Posted by csabbatini / March 2010

We’ve got new talent! Please join us in welcoming two new members to the Defero Team- Michelle Reyes and Natalie Grimberg.

Michele is our new Web Design Intern, and a Defero-proclaimed social media guru. She is a soon-to-be advertising graduate from the Art Institute of Phoenix, and will be putting those skills to work as she helps the Creative team with her design experience and expertise.

Natalie is joining the team as another Marketing Services Intern and proud Sun Devil senior. She will be graduating from Arizona State University in May with a degree in Marketing, while grabbing a Certificate in International Business along the way.

We are excited to have them both join the team, and look forward to all the talent they bring. Welcome, Michelle and Natalie!

Posted by csabbatini / February 2010

In partnership with our friends at B&P advertising in Las Vegas, Defero is proud to announce the launch of Bernstein & Associates’ new Web portal. The Web site, created in conjunction with Nevada’s leading personal injury lawyers, boasts several progressive features, some of which include custom lead generation tools, live chat, an intranet with multiple document exchange tools, a custom blog, and tools for internal, partner and media communication. The site was developed to support Bernstein & Associates’ multiple online and offline marketing initiatives, including the mobile marketing campaign that Defero is currently executing.

Posted by csabbatini / February 2010

On February 4th, Defero had two of its very own, Mike Rodgers and Scott Patten, speaking at the AAF Phoenix Luncheon. Mike and Scott spoke on the topic “Guerilla Marketing Unmasked: Member Agencies Reveal Strategies that WORK” and offered some tips on the methods that have led us to some of our greatest work, including Cold Stone’s iMix Campaign. Defero was glad to be a part of this event, and excited for the opportunity to share some information!

Posted by csabbatini / February 2010

This week, Defero was able to attend the Winter 2010 Las Vegas Market hosted at client World Market Center Las Vegas’ beautiful campus. This premiere home furnishings trade show event had quite a turnout and many exciting events, including a Kickoff to Bedding event with Archie Manning!

Defero CEO Eric Brandt, Football Legend Archie Manning, Defero President Mickey Lucas

This year was also the introduction of a new show, INSPIREDESIGN, which Defero got a chance to check out. Congratulations to World Market Center Las Vegas for putting on two great shows!

Posted by csabbatini / February 2010

The Partnership for a Drug Free America, Arizona Affiliate engaged Defero to launch their annual “Represent If You’re Above It” Contest where contestants submitted a photo and an accompanying quote that describes how they stay above the influence. A panel of judges were invited to vote for the best six entries and those entries are now online and available for public voting to determine the 2010 winner.

Posted by Angelica Kenrick / January 2010

Defero would like to extend a warm welcome to our Marketing Services Intern for Spring 2010, Cristina Sabbatini! Cristina is finishing up her senior year at Arizona State University’s W.P. Carey School of Business in conjunction with Barrett, the Honors College, graduating in May with a degree in Marketing. We’re looking forward to all she will be contributing to the team this semester!

Posted by Angelica Kenrick / January 2010

In collaboration with our strategic partner, Marshall-Fenn Communications, Defero is partnering with Wheeling Island, a casino, hotel and racetrack located in West Virginia, on an Internet marketing campaign and digital direct mail initiative. Wheeling Island is looking at Defero to increase site traffic through various SEM tactics and ultimately to increase their database through this five-month long campaign.

Posted by Angelica Kenrick / January 2010

Defero has launched law firm Ed Bernstein & Associates’ bilingual mobile marketing campaign where Bernstein & Associates’ target audience is able to receive tips at the scene of an accident, receive a call from a representative, initiate a live SMS chat with a representative or set up a free consultation all from their mobile phone.

Posted by Angelica Kenrick / January 2010

Rainmaker Communications, a local marketing firm who provides clients with integrated strategies at affordable solutions, tapped Defero to redesign the Rainmaker Web site with a fresh look and an updated content management system. Rainmaker, a partner of Defero, is excited to have a renovated Web site and Defero is glad to have provided it!

Posted by Angelica Kenrick / January 2010

Defero has once again launched the annual Terrible’s $235,000 Free Slot Tournament micro site www.winthetourney.com to promote the ten-month long tournament among four properties: Terrible’s Rail City Casino, Terrible’s Dayton casino, Terrible’s Sands Regency Casino Hotel and Terrible’s Gold Ranch Casino and RV Resort. The micro site includes tournament details, special offers unique to each location, and a Spin to Win promotion with Terrible’s One Card.

Posted by Angelica Kenrick / January 2010