The Partnership for a Drug Free America, Arizona Affiliate engaged Defero to launch their annual “Represent If You’re Above It” Contest where contestants submitted a photo and an accompanying quote that describes how they stay above the influence. A panel of judges were invited to vote for the best six entries and those entries are now online and available for public voting to determine the 2010 winner.
Posted by Angelica Kenrick / January 2010
Defero would like to extend a warm welcome to our Marketing Services Intern for Spring 2010, Cristina Sabbatini! Cristina is finishing up her senior year at Arizona State University’s W.P. Carey School of Business in conjunction with Barrett, the Honors College, graduating in May with a degree in Marketing. We’re looking forward to all she will be contributing to the team this semester!
Posted by Angelica Kenrick / January 2010
In collaboration with our strategic partner, Marshall-Fenn Communications, Defero is partnering with Wheeling Island, a casino, hotel and racetrack located in West Virginia, on an Internet marketing campaign and digital direct mail initiative. Wheeling Island is looking at Defero to increase site traffic through various SEM tactics and ultimately to increase their database through this five-month long campaign.
Posted by Angelica Kenrick / January 2010
Defero has launched law firm Ed Bernstein & Associates’ bilingual mobile marketing campaign where Bernstein & Associates’ target audience is able to receive tips at the scene of an accident, receive a call from a representative, initiate a live SMS chat with a representative or set up a free consultation all from their mobile phone.
Posted by Angelica Kenrick / January 2010
Rainmaker Communications, a local marketing firm who provides clients with integrated strategies at affordable solutions, tapped Defero to redesign the Rainmaker Web site with a fresh look and an updated content management system. Rainmaker, a partner of Defero, is excited to have a renovated Web site and Defero is glad to have provided it!
Posted by Angelica Kenrick / January 2010
Defero has once again launched the annual Terrible’s $235,000 Free Slot Tournament micro site www.winthetourney.com to promote the ten-month long tournament among four properties: Terrible’s Rail City Casino, Terrible’s Dayton casino, Terrible’s Sands Regency Casino Hotel and Terrible’s Gold Ranch Casino and RV Resort. The micro site includes tournament details, special offers unique to each location, and a Spin to Win promotion with Terrible’s One Card.
Posted by Angelica Kenrick / January 2010
