Archive for February, 2010

Welcome Aboard, Michelle and Natalie!

We’ve got new talent! Please join us in welcoming two new members to the Defero Team- Michelle Reyes and Natalie Grimberg.

Michele is our new Web Design Intern, and a Defero-proclaimed social media guru. She is a soon-to-be advertising graduate from the Art Institute of Phoenix, and will be putting those skills to work as she helps the Creative team with her design experience and expertise.

Natalie is joining the team as another Marketing Services Intern and proud Sun Devil senior. She will be graduating from Arizona State University in May with a degree in Marketing, while grabbing a Certificate in International Business along the way.

We are excited to have them both join the team, and look forward to all the talent they bring. Welcome, Michelle and Natalie!

Posted by csabbatini / February 2010

Bernstein & Associates Goes Live

In partnership with our friends at B&P advertising in Las Vegas, Defero is proud to announce the launch of Bernstein & Associates’ new Web portal. The Web site, created in conjunction with Nevada’s leading personal injury lawyers, boasts several progressive features, some of which include custom lead generation tools, live chat, an intranet with multiple document exchange tools, a custom blog, and tools for internal, partner and media communication. The site was developed to support Bernstein & Associates’ multiple online and offline marketing initiatives, including the mobile marketing campaign that Defero is currently executing.

Posted by csabbatini / February 2010

AAF Guerrilla Marketing Luncheon

On February 4th, Defero had two of its very own, Mike Rodgers and Scott Patten, speaking at the AAF Phoenix Luncheon. Mike and Scott spoke on the topic “Guerilla Marketing Unmasked: Member Agencies Reveal Strategies that WORK” and offered some tips on the methods that have led us to some of our greatest work, including Cold Stone’s iMix Campaign. Defero was glad to be a part of this event, and excited for the opportunity to share some information!

Posted by csabbatini / February 2010

World Market Center Las Vegas

This week, Defero was able to attend the Winter 2010 Las Vegas Market hosted at client World Market Center Las Vegas’ beautiful campus. This premiere home furnishings trade show event had quite a turnout and many exciting events, including a Kickoff to Bedding event with Archie Manning!

CEO Eric Brandt, Archie Manning, President Mickey Lucas

Defero CEO Eric Brandt, Football Legend Archie Manning, Defero President Mickey Lucas

This year was also the introduction of a new show, INSPIREDESIGN, which Defero got a chance to check out. Congratulations to World Market Center Las Vegas for putting on two great shows!

Posted by csabbatini / February 2010