Consumer Information: Sun Devil Auto Website

Summary

Leading up to their 40th Anniversary, Sun Devil Auto/Sun Auto Service called upon Defero to redesign their outdated websites in order to optimize the appointment booking process and provide an improved, mobile-friendly experience for all customers.

About The Client

For 40 years, family-owned and operated Sun Devil Auto has provided high-quality auto maintenance and repairs to residents across Arizona, later expanding to the Nevada and Texas markets under the name Sun Auto Service. With more than 25 locations and counting, the business is an established staple in the community known for trustworthy and reliable customer service.

Client Goals

• Drive appointment bookings
• Encourage store locator usage
• Customizable coupon offers based on timing
• Dual CTA offers (print or email to self) to capture audience information, while providing users with a better experience

Defero Strategy

Defero knew driving more business for Sun Devil Auto and Sun Auto Service meant the websites would need to be modernized in terms of design and user experience, particularly for mobile users. This required a complete reorganization, making it easier for customers to book appointments and find their nearest locations. By bringing these features to the forefront and deprioritizing details on all service offerings and brand information, visitors could focus on their true needs.

Results

• Implemented audience data capture capability through the coupons’ email delivery system
• Enhanced the mobile experience allowing for increased convenience and service
• Improved visitor tracking system established to further advance our digital marketing strategies