Cultivating Prosperity
Flower Child
Growing Sales through Pinterest
Food to nourish your mind, body, and soul.
As a pioneer in bringing healthy dining to the mainstream, Flower Child prides itself on serving farm-fresh, fast-casual food to environmentally-conscious stomachs.
They asked Defero to help diversify their digital footprint and find a more efficient way to drive online orders after iOS14 placed limitations on targeting and reporting.
Our Strategy
Planting the Seeds
for Success
We felt it would be in the best interest of the Flower Child to invest in building a presence on Pinterest. We ran our first set of Pinterest ads through a two-phased approach.
Farming for Engagement
We used bold, delicious, and enticing creative for our brand awareness campaign to generate interest in the Flower Child's menu.
Kept our Feet
on the Petal
To further bolster online orders for Flower Child, our second flight focused on retargeting those who interacted with the brand awareness ads or visited the online ordering page.
Our Results
Our Flowers Bloomed
Our Brand Awareness Campaign Drove:
- 1.93x ROAS
- 2.3MM Impressions
- Over $20K in Online Sales
Our Conversion Campaign Drove:
- 10.17x ROAS
- 584,740 Impressions
- 1,750 Online Orders
- Over $50K in Online Sales
Overall We Drove:
- Over $75K in Online Sales
- ROAS better than that on Facebook and Instagram