Sensing Success
Jazz Imaging
A Perfect Alignment of Creative & Social
Rooted in Excellence
Jazz Imaging provides high-quality dental imaging solutions through its unique subscription model, which allows dentists access to the latest technologies at a lower cost. Not only does this direct approach help save dentists money, but it also provides them with exceptional service and support.
The Ask
Polishing Their Creative Approach
Our goal was to help strengthen audience engagement and drive memberships through a creative and messaging refresh.
Out with the Old, In with the New
To establish a new brand identity for Jazz, Defero adopted bold, edgy messaging, complemented by a clean design with line illustrations. By avoiding excessive use of stock photography and introducing distinctive outlines, gradients, and a clear tone of voice, we were able to help Jazz stand out in the world of print media.
Putting Our Money Where Our Mouth Is
To stay top-of-mind in businesses who’ve shown interest or clicked through to the Jazz site, we utilized paid media and custom landing pages to encourage purchases and subscriptions.
Crowning Achievement
Standing Out With Better Brand Recognition
Q2 - 2023
Record sales with e-commerce conversion rates up 232% & revenue up 60%
-79%
Drop in Cost Per Conversion Q1 & Q2 2022 vs 2023
TRAFFIC
Sessions +32% Page Views +16% Duration +40% Bounce Rate -27%