Paid Social Media Specialist

Position: Paid Social Media Specialist
Location: Phoenix, Arizona (On-site 16th Street & Northern)
Status: Full Time; Exempt
Compensation: Competitive salary DOE, Health, Dental Vision, 3 weeks PTO, generous paid holiday schedule, mobile phone allowance and matching 401-K (after 1st year of employment), In office with WFH Fridays, dog friendly and energetic work environment, future upward mobility and growth path, Partial paid maternity/paternity leave.
Education: Bachelor’s degree with 3-4 years experience in agency digital media management required (Paid Social - Facebook, IG, etc. required)

ROLE EXPECTATIONS:

  • Strong knowledge of social media channels and tools.
  • Experience with analytics platforms such as Google Analytics and Google Tag Manager.
  • Familiarity with Google Ads and Programmatic media is a plus but can be developed.
  • Proven ability to translate high-level client goals into actionable paid media strategies.
  • Experience setting up promoted social posts and coordinating assets between creative, client services, and client partners.
  • Skilled in compiling and interpreting campaign data from multiple platforms into concise monthly reports.
  • Ability to manage multiple tasks and meet tight deadlines in a fast-paced environment.
  • Proficient in pixel set-ups and resolving ad account-related issues.
  • Strong attention to detail without losing sight of broader objectives.
  • Critical thinker with excellent reasoning and problem-solving skills.
  • Keeps up-to-date with industry trends and applies relevant insights to client projects.
  • Strong Excel skills.

GENERAL AGENCY EXPECTATIONS:

  • Seek clarity in all communications.
  • Act in the best interest of both the client and Defero.
  • Continuously improve and seek growth for the agency and its clients.
  • Communicate professionally with clients and internal teams, excelling in both written and verbal communication.
  • Demonstrate strong organizational and prioritization skills.
  • Manage time effectively to meet deadlines and maintain high-quality work.
  • Operate independently and take initiative.
  • Address challenges directly and constructively with colleagues when necessary.
  • Maintain a positive attitude and contribute to Defero’s culture.
  • Confidently present and participate in discussions, especially on media-related topics.
  • Approach tasks with a problem-solving and solution-oriented mindset.
  • Document time daily in Workamajig.
  • Travel as needed for client meetings and events.

REQUIREMENTS:

  • Bachelor’s Degree required with 3-4 years of Paid Social Advertising at an agency
  • Attention to detail and ability to juggle multiple clients, projects and tasks.
  • Excellent written and verbal communication skills.
  • Possess a natural curiosity about digital marketing and paid media – early adopters wanted.
  • Both an overarching strategist and tactical implementer, both are key to this role.