göt2b® is a brand that encourages millennial men and women to express their personalities through unique hairstyles.
They turned to Defero to help debut their biggest, boldest, loudest product line yet: Volumaniac.
Cranking Up the Volume
Integrated National Product Launch Campaign
In order to make waves in the market,
Defero developed a fully integrated launch campaign with the
following goals:
Increase awareness of the brand and the new product line
Maximize engagement across multiple digital platforms
10 Totally Fake Bands.
10 Totally Volumized Styles.
Defero fully produced a rockin’ photoshoot to bring 10
voluminous hairstyles to life by personifying the styles into
fake bands.
The Hits
3.3Mil+
Impressions
270k+
Engagements
12k+
Site Visits
1.75%
Click Through Rate on
Spotify*
Spotify*
*more than 4 times the industry standard
2.4Mil+
Impressions via the Platform
500+
First Time Likes
1000+
New Followers
2
Awards
2018
Azima Tim Awards
Digital Mastery
Integrated Consumer Campaign
2017
International Horizon Awards
GOLD
Advertising: Integrated Campaign
