Cohesive & Clean
Defero was challenged to develop a concept which seamlessly combines two very different brands that share a similar multicultural audience.
The goal: increase brand awareness and drive cross-category purchases.
Two Beauty Brands, Perfectly Paired
Brand Partnership
Ingredient-focused haircare
brand. Earthy color palette.
Vibrant, fun body care
brand. Bright color palette.
Magic in The Bottles
Defero developed a story in which these two brands didn’t just coexist, but revealed a new regimen in the eyes of their consumers.
Smooth ‘N Shine® and Tone® want to remind you to value every beautiful part of your body from your head to your toes. With the perfect pair for body and hair, you're unstoppable.
Sets
From securing the location to locating appropriate props and decor, Defero successfully created multiple distinct bathroom settings.
Models
Keeping brand guidelines and audience in mind, Defero carefully selected three women to represent Tone® and Smooth ‘N Shine®.
Pieces
of custom, high-quality content that
uniquely speaks to the brand partnership.
All platforms directed consumers to retailers to
encourage purchase.
Want to see more?
Drop us a line and ask for the comprehensive whitepaper
on this partnership.