Sun Devil Auto is a family-owned and operated auto repair and maintenance company with multiple locations across Arizona. The company also has several locations in Texas and Nevada called Sun Auto Service.

In 2014, the client came to Defero with a goal of getting more cars in service bays. At the time, the two brands shared one website. Defero launched a multi-pronged strategy to boost business immediately and down the road.

The Journey

Launch of Search Engine
Optimization Strategy

The Partnership
Begins

Defero divides the Sun Devil Auto and Sun Auto Service websites into two, resulting in improved brand recognition and search performance.

Shop Talk Web Content and YouTube Video Series

From script to production, Defero develops 50 high-quality YouTube videos, providing useful automotive care tips to customers.

More Full Surround Support

Debut of Branded Car Wrap Design
Local and Technical Search Engine Optimization Program Continues
Launch of Paid Search Media Efforts

Dynamic Landing Pages Added to Enhance Paid Search Strategy

Dynamic landing pages featured content tailored to each user's search.

More Full Surround Support

Paid Search, Technical and Local SEO, and Content Strategy Effort Continue

Launch of Facebook Strategy

Content Creation, Community Management and Promoted Content. By establishing a consistent presence on Facebook, both brands benefit from increased brand recognition and reach.

More Full Surround Support

Paid Search, Technical and Local SEO, Content Strategy + Creation Efforts Continue

Website Development and Launch of New Website Platform

With the addition of Premium Content: Infographics, Videos and More for Facebook and Website

More Full Surround Support

Paid Search, Technical and Local SEO, Content Strategy + Creation Efforts Continue

Driving Success as Agency of Record

On the Road Together

The Journey

Ready to

with us?